Responsibilities

• Own the strategy behind our organic social channels, setting the standards for what great looks like and driving meaningful growth.
• Drive growth by growing impressions and reach across channels, strengthening our presence in the US, and identifying opportunities to scale successful content across both the US and UK.
• Own Huel's brand voice: from manifesto to tone of voice guidelines and messaging frameworks. Ensure we sound consistent across every market and format, while adapting content to resonate with local audiences where it matters most.
• Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI-generated messaging foundations, and pulling channel-ready copy. You’re the final call on what actually gets posted.
• Build and lead our three content tracks: reactive (24–48hr cultural moments), episodic (recurring series with a committed cadence), and campaign-led (quarterly campaigns translated into organic), creating content that feels culturally relevant across our key markets.
• Make nutrition a genuine content pillar: translate Huel’s science and product truth into stories, formats, and series people actually want to engage with and share.
• Lead the social team: our Social Media Lead reports into you, owning execution, scheduling, and day-to-day reporting.
• Treat community as the engine, not a channel: be in the comments, activate UGC weekly, build recurring formats with our creator network, and partner closely with our Brand Experience & Community team to turn customer signals into content that resonates with audiences across the UK, US and beyond.

Requirements

• 5+ years in brand, content or creative leadership
• deep, native knowledge of TikTok and Instagram
• Exceptional copywriter
• Global mindset
• Culturally wired
• AI-native, not AI-curious
• Hunts growth audiences
• Proven organic growth
• Copy across channels, OOH, social, email, packaging, web

Preferred

• Food, lifestyle or wellness DTC experience preferred. Consumer brand experience is essential. A related category is a strong advantage.

Benefits

• Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
• 30 Paid Vacation Days PLUS Federal Holidays
• Free Huel to keep you going
• 2 weeks a year to work remotely from anywhere!
• 401K Plan
• Commuter Benefits
• Paid Volunteering Days
• Enhanced Family Leave
• Dog friendly
• Monthly gym membership contribution plus we will also give you your own nutrition plan!