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Huel

Brand

3.4
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.Huel is complete food, simply delivered. This means Huel provides you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. We have sold over 400,000,000 meals to over 150 countries.It’s not just about us, though.We’re delighted with what Huel has become and how it has helped people. But we’re also delighted with the community that has grown around Huel.From busy parents to firemen, and tae kwon do champions to world-record holders, mountaineers and tired office workers, our customers are what really make Huel great.Our online community has become a bustling hub of people dedicated to helping and teaching each other. Whenever we’ve asked for feedback, our customers have responded passionately, meaning we’ve been able to implement many of their great ideas. So to all the Hueligans, thank you for helping make Huel what it is.Follow us on LinkedIn for the latest job opportunities, business thought leadership and updates from Huel HQ.
Founded in 2015
Tring, England, GBR
414 employees (64 in marketing)
huel.com
46% recommend to a friend
58% positive business outlook

People

Hiring activity

Open marketing jobs over time

13 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$132.8M

Last raise

$82.5M

Private Equity, 2 years ago

Funding history

Oct 2023

Private Equity Round Huel · $82.5M

Dec 2022

Series B Huel · $24.3M

Oct 2018

Series A Huel · $26M

Audience

Monthly website visitors
1.7M
Month over month-13.5%
Quarter over quarter-29.8%
Top sourceSearch (46.6%)
Ad budget per month$200.2K
Average search rank54.7
Traffic source mix
Search
46.6%
Direct
46.4%

News

Huel bosses issue statement after damning report found 'high levels of lead' in their meal replacement protein powder
Oct 17, 2025 • Daily Mail
A Huel Fan’s Reaction to the Recent Exposé on Lead in Protein Powder
Oct 17, 2025 • GQ
Huel responds to study finding protein powder contains a 'toxic' amount of lead
Oct 16, 2025 • LADbible

Links

huel.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +48.4% year over year
Referral
3.3%
Social
2.8%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

68.8K

12-mo growth

+18.9%

Monthly growth

+1.1%

Salaries

Typical salary range

$80,000 – $90,000

/ yr

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Open positions13 open marketing positions

Huel logo

Social Media & Content Manager

Huel

Brooklyn, NY (Hybrid)

$120K/yr - $140K/yrIn-houseSenior level5+ years exp.
2 months ago
Huel logo

Senior Influencer Marketing Manager

Huel

London, UK (Hybrid)

In-houseSenior level
2 months ago
Huel logo

Head of Influencer Marketing & Partnerships

Huel

London, UK (Hybrid)

In-houseSenior level
3 months ago
Huel logo

US Junior Creative Strategist

Huel

New York City, NY (Hybrid)

$80K/yr - $90K/yrIn-houseFull-timeIntern/new grad2+ years exp.
3 months ago
Huel logo

US Junior Creative Strategist

Huel

New York City, NY (Hybrid)

$80K/yr - $90K/yrIn-houseFull-timeIntern/new grad1+ years exp.
3 months ago
Huel logo

US Junior Creative Strategist

Huel

New York City, NY (Hybrid)

$80K/yr - $90K/yrIn-houseFull-timeIntern/new grad2+ years exp.
3 months ago
View all 13 jobs

Huel insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2015
Headquarters
Tring, England
Employees
201-500
48.4% growth last 12mo
Marketing team
64
15% of company
18 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series C–like · Growing 48.4% last 12 months · More mature
Trend
2022-02-28 -> 2025-12-01
Headcount (12 months)
+48.4%
Last funding round
29 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.7M
Month over month-13.5%
Quarter over quarter-29.8%
Top sourceSearch (46.6%)
Traffic source mix
Search
46.6%
Direct
46.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
9 competitor sites
Search traffic: 39.8K organic clicks / 106.6K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+2,200
Ad budget per month
$200.2K
Average search rank
54.7
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

64
15% of the company • 18 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 64.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.4 / 5
Work-life balance
3.6 / 5
Culture
3.6 / 5
Diversity & inclusion
3.4 / 5
Recommend to a friend
46%
Positive business outlook
58%

Funding

Shows saved funding data.

Total funding
$132.8M
Last raise
Private Equity
2 years ago
Funding details
Amount raised
$132.8M
Last round
Private Equity
Last fundraise
2 years ago

News

Shows saved company news.

Huel bosses issue statement after damning report found 'high levels of lead' in their meal replacement protein powder
Oct 17, 2025 • Daily Mail
A Huel Fan’s Reaction to the Recent Exposé on Lead in Protein Powder
Oct 17, 2025 • GQ
Huel responds to study finding protein powder contains a 'toxic' amount of lead
Oct 16, 2025 • LADbible
3.3%
Social
2.8%
Paid referral
0.8%

Total followers

68.8K

12-mo growth

+18.9%

Monthly growth

+1.1%

2023-06-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Process Automation & AI Executive (12 month FTC)