Strategist, Influencer Marketing (Part Time Contract)
Viral Nation
London, UK (Remote)
In-housePart-timeMid level3+ years exp.
3 days ago
Senior Influencer Marketing Manager
London, UK (Hybrid)
Salary Not AvailableSenior Level
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-market partnerships with influencer, podcast, creator programmes and platform partnerships, turning multi-market growth into attribution and revenue signals.
- Own channel strategy, budgets, and leadership for influencer marketing across UK, US, and EU.
- Lead a 4 person team and align with Brand, Paid Media, CRM, and Ops to move investment and outcomes in SLT-ready terms.
Job Description
Responsibilities
- Own it entirely. Strategy, budget, team, performance for influencer marketing.
- Build the programmes, sign the right talent, and ensure this channel keeps growing as a competitive advantage across the UK, US, and EU.
- Define and own the global partnerships strategy across influencer, podcast, creator programme, TikTok Shop, and Awin for UK, US, and EU.
- Set and hold budgets and targets across all markets, with full accountability for every financial decision.
- Lead and develop a team of 4 - raise the bar, build their skills, back their careers.
- Align the team's work with Huel's broader business objectives and make sure partnerships is always pulling in the same direction as the rest of the business.
- Shape the future of partnerships at Huel - with a clear eye on NC CPA, attributed revenue, and conversion at every stage.
- Present performance and strategy to the Senior Leadership Team - you'll know your numbers, build the investment case, and hold your own in the room.
- Make sure the team has the right reporting infrastructure to track what matters and act on it quickly.
- Drive automation and smarter ways of working so the team can focus on the things that create the most impact.
- Build strong partnerships with Brand, Paid Media, CRM and Ops.
- Lead new market launches, new channel tests, and new ideas that push the programme forward.
- Be the go-to expert on channel strategy, campaign approach, and agency relationships across all markets.
- What we're looking for in you
- Significant experience in influencer marketing, with a real track record of scaling programmes across multiple markets and channels.
- Deep understanding of performance-based models including commission, revenue share, and brand buys, and the commercial skills to get the best out of them.
- Hands-on experience with TikTok Shop, Awin, podcast partnerships, and creator programmes.
- A sharp negotiator with strong industry contacts and a genuine feel for the UK and global talent landscape.
- Highly analytical and numerate. You know which metrics matter, you can build the case for investment, and you can hold your own at SLT level.
- You understand influencer performance measurement beyond vanity metrics - attributed revenue, NC CPA, conversion rate - and you build programmes around what actually drives growth.
- A leader who can inspire and execute. This role is senior but you're not above rolling up your sleeves.
- An excellent communicator who can align senior stakeholders, manage cross-functional relationships, and keep momentum going.
- Comfortable working across markets. UK, US, and EU experience is a genuine advantage.
- Experience leading a team in a growth-stage company.
- Cross-market leadership experience (UK, US, EU).
- Experience with influencer campaigns across podcasts and creator programmes (bonus).
- Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
- Dog friendly
- Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
- Biannual events to celebrate success - Have you heard about Huelchella?
- 30 days annual leave PLUS bank holidays
- Free Huel to keep you going
- 2 weeks a year to work remotely from anywhere!
- Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan!
- Free 1-on-1 therapy provided by Self-Space.
- Electric Car Scheme with onsite charging when you visit HQ
- Cycle to Work Scheme
Huel
Nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.Huel is complete food, simply delivered. This means Huel provides you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. We have sold over 400,000,000 meals to over 150 countries.It’s not just about us, though.We’re delighted with what Huel has become and how it has helped people. But we’re also delighted with the community that has grown around Huel.From busy parents to firemen, and tae kwon do champions to world-record holders, mountaineers and tired office workers, our customers are what really make Huel great.Our online community has become a bustling hub of people dedicated to helping and teaching each other. Whenever we’ve asked for feedback, our customers have responded passionately, meaning we’ve been able to implement many of their great ideas. So to all the Hueligans, thank you for helping make Huel what it is.Follow us on LinkedIn for the latest job opportunities, business thought leadership and updates from Huel HQ.
