Own Huel\'s organic social strategy and editorial direction, lead the social team, and turn audience insights into scalable content across US and UK while maintaining brand voice.

Own strategy and messaging frameworks
Lead content tracks and community engagement

Job Description

Responsibilities

Be the driving force behind Huel's organic social presence , owning the strategy and editorial direction across channels, with a clear remit to grow impressions, reach new audiences, strengthen our presence in the US, and identify opportunities to scale successful content across both the US and UK.
Own Huel's brand voice: from manifesto to tone of voice guidelines and messaging frameworks. Ensure we sound consistent across every market and format, while adapting content to resonate with local audiences where it matters most.
Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI-generated messaging foundations, and pulling channel-ready copy. You’re the final call on what actually gets posted.
Build and lead our three content tracks: reactive (24–48hr cultural moments), episodic (recurring series with a committed cadence), and campaign-led (quarterly campaigns translated into organic), creating content that feels culturally relevant across our key markets.
Make nutrition a genuine content pillar: not a caveat or small print. Translate Huel’s science and product truth into stories, formats, and series people actually want to engage with and share.
Lead the social team: our Social Media Lead reports into you, owning execution, scheduling, and day-to-day reporting.
Treat community as the engine, not a channel: be in the comments, activate UGC weekly, build recurring formats with our creator network, and partner closely with our Brand Experience & Community team to turn customer signals into content that resonates with audiences across the UK, US and beyond.

Requirements

This role is best suited to someone with 5+ years in brand, content or creative leadership, with deep, native knowledge of TikTok and Instagram. Not someone who “understands social”, but someone who lives in it.
Exceptional copywriter. Whether it's a caption, script, hook or manifesto, you know how to craft words that stop the scroll and build a distinctive brand voice.
Global mindset. You understand what makes content resonate in the US and appreciate that great global social isn't one-size-fits-all. You're confident adapting ideas across markets, spotting opportunities to scale what's working, and balancing local relevance with a consistent global brand.
Culturally wired. You know what’s trending before it peaks. You have opinions on why things blow up and why most don’t. You can name three brands killing it on social right now and explain exactly why.
AI-native, not AI-curious. You’re already using AI tools daily to move faster, write sharper and ship more. Comfortable owning a marketing hub that turns briefs into messaging and messaging into channel-ready copy.
Hunts growth audiences. You identify where Huel has the most to gain and build content that earns attention. You can read a category, spot white space, and turn audience insight into formats and series that travel across markets, particularly as we continue to grow our presence in the US.
Proven organic growth. You can point to real numbers, impressions, reach, engagement, from a brand you’ve helped grow. Managing decline at a big brand isn’t the same as growth, and we’re looking for the latter.
Food, lifestyle or wellness DTC experience preferred. Consumer brand experience is essential. A related category is a strong advantage.
Copy across channels, OOH, social, email, packaging, web. Comfortable across formats, not just captions.

Preferred

This role is best suited to someone with 5+ years in brand, content or creative leadership, with deep, native knowledge of TikTok and Instagram. Not someone who “understands social”, but someone who lives in it.
Exceptional copywriter. Whether it's a caption, script, hook or manifesto, you know how to craft words that stop the scroll and build a distinctive brand voice.
Global mindset. You understand what makes content resonate in the US and appreciate that great global social isn't one-size-fits-all. You're confident adapting ideas across markets, spotting opportunities to scale what's working, and balancing local relevance with a consistent global brand.
Culturally wired. You know what’s trending before it peaks. You have opinions on why things blow up and why most don’t. You can name three brands killing it on social right now and explain exactly why.
AI-native, not AI-curious. You’re already using AI tools daily to move faster, write sharper and ship more. Comfortable owning a marketing hub that turns briefs into messaging and messaging into channel-ready copy.
Hunts growth audiences. You identify where Huel has the most to gain and build content that earns attention. You can read a category, spot white space, and turn audience insight into formats and series that travel across markets, particularly as we continue to grow our presence in the US.
Proven organic growth. You can point to real numbers, impressions, reach, engagement, from a brand you’ve helped grow. Managing decline at a big brand isn’t the same as growth, and we’re looking for the latter.
Food, lifestyle or wellness DTC experience preferred. Consumer brand experience is essential. A related category is a strong advantage.
Copy across channels, OOH, social, email, packaging, web. Comfortable across formats, not just captions.

Benefits

A competitive salary range of $120,000-$140,000 per annum depending on your skills and experience
Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
30 Paid Vacation Days PLUS Federal Holidays
Free Huel to keep you going
2 weeks a year to work remotely from anywhere!
401K Plan
Commuter Benefits
Paid Volunteering Days
Enhanced Family Leave
Dog friendly

Huel

3.4 Glassdoor

Nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.Huel is complete food, simply delivered. This means Huel provides you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. We have sold over 400,000,000 meals to over 150 countries.It’s not just about us, though.We’re delighted with what Huel has become and how it has helped people. But we’re also delighted with the community that has grown around Huel.From busy parents to firemen, and tae kwon do champions to world-record holders, mountaineers and tired office workers, our customers are what really make Huel great.Our online community has become a bustling hub of people dedicated to helping and teaching each other. Whenever we’ve asked for feedback, our customers have responded passionately, meaning we’ve been able to implement many of their great ideas. So to all the Hueligans, thank you for helping make Huel what it is.Follow us on LinkedIn for the latest job opportunities, business thought leadership and updates from Huel HQ.

Founded in 2015

Tring, England, GBR

414 employees (64 in marketing)

huel.com

46% recommend to a friend

92% CEO approval

Traffic Signals

Monthly Visitors

1.7M

Monthly Google Ads Budget

$200.2K

Traffic Source Mix

46.6%

Direct

46.4%

Referral

3.3%

Social

2.8%

Paid

0.8%

Headcount Trend

Current headcount: ~414

Marketing Team

Marketing Team Size

45 (11% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$132.8M

Last Raise

$82.5M

Private Equity, 2 years ago

Funding History

Oct 2023
Private Equity • $82.5M
Dec 2022
Series B • $24.3M
Oct 2018
Series A • $26M

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Top 1% of applicants do these two things.

Job Summary

Job Description

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Requirements

Preferred

Benefits

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Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News