Responsibilities

• Develop campaign concepts and creative direction that support Marketing priorities and express French Florist’s premium positioning
• Apply established brand standards across Marketing photography, art direction, typography, color, and copy, and recommend improvements in partnership with Brand, Experience & Innovation
• Own routine Marketing creative approvals within established standards; align with the VP of Brand, Experience & Innovation on exceptions or changes to foundational brand direction
• Lead creative for paid and organic campaigns, social, email, e-commerce content, product photography, sales collateral, and franchise and grand-opening materials
• Keep Marketing assets consistent across channels; contribute to packaging and retail projects when agreed with Brand, Experience & Innovation, which leads their overarching brand and experience direction
• Direct Marketing photo and video shoots and manage the creative work of external agencies, photographers, and vendors
• Manage, mentor, and develop the Marketing creative team, including the Production Designer
• Partner with Brand, Experience & Innovation, Product, Technology, and Operations to translate agreed business priorities and brand direction into effective Marketing creative
• Support franchise stakeholders with brand-compliant creative assets and guidance for local activations and grand openings
• Lead creative assignments and approvals through the existing project-management process, with project management coordinating intake, schedules, dependencies, and delivery tracking

Requirements

• 8+ years of experience in creative/brand direction, including at least 2–3 years in a Creative Director, Marketing or similar leadership role
• Proven experience building and expressing premium, consumer-facing brands—ideally in retail, DTC / e-commerce, hospitality, beauty, or lifestyle categories
• Experience directing creative across both digital and physical / retail environments
• Experience managing photo/video shoots and external creative partners (photographers, agencies, freelancers)
• Experience building or scaling creative for a multi-location or franchise business is a plus
• Portfolio demonstrating strong art direction and brand craft across multiple mediums

Preferred

• Experience building or scaling creative for a multi-location or franchise business is a plus

Benefits

• Paid Time Off and Professional Development Stipend
• Employee stock option eligibility after one year