Responsibilities

• Lead the end-to-end development and execution of creative assets for paid media and direct response campaigns, including digital display, paid social, search support assets, direct mail, and email, ensuring messaging, design, and offers are optimized for acquisition performance while maintaining brand consistency.
• Execute creative messaging strategies for campaigns, translating marketing objectives, audience insights, and customer needs into clear, compelling, and differentiated creative.
• Develop and author full-funnel strategic creative briefs that define campaign objectives, target audiences, messaging frameworks, offers, calls-to-action, and channel-specific requirements to guide internal teams and external agency partners.
• Partner closely with Marketing Strategy, Media, and CRM teams to align creative concepts with channel strategy and ensure creative formats, messaging, and calls-to-action are optimized for each channel.
• Guide the development of creative concepts and executions, providing strategic direction and actionable feedback to improve clarity, customer relevance, brand alignment, and conversion performance.
• Manage the production and execution of campaign assets across channels, coordinating timelines, production workflows, feedback cycles, approvals, and final asset delivery.
• Ensure creative quality, accuracy, and brand alignment while supporting the delivery of campaigns on time and within budget.
• Leverage campaign performance data and customer insights to continuously refine creative and identify opportunities to improve messaging, offers, formats, and design.
• Lead creative development for testing and optimization initiatives, partnering with Marketing Strategy, Media, and CRM teams to understand objectives, execute A/B and other creative tests, and apply learnings to future campaigns.
• Coordinate with internal stakeholders and external agencies to ensure seamless development and delivery of creative assets.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred, or equivalent combination of education and relevant experience.
• 5–8 years of experience in marketing, creative campaign development, creative strategy, or performance marketing, preferably within an acquisition-focused environment.
• Experience developing and executing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail.
• Experience collaborating with creative teams, designers, copywriters, media teams, CRM teams, and/or external agencies to develop high-quality campaign assets.
• Demonstrated experience managing the end-to-end production of marketing assets, including timelines, feedback cycles, approvals, and delivery.
• Strong creative and strategic thinking skills with the ability to translate marketing objectives and audience insights into effective creative execution.
• Excellent written and verbal communication skills, with the ability to develop clear, comprehensive creative briefs and articulate creative direction.
• Strong project management and organizational skills, with the ability to manage multiple campaigns and production workflows simultaneously.
• Strong analytical mindset with the ability to interpret campaign performance data and customer insights and translate findings into creative recommendations.
• Ability to provide clear, constructive creative direction and feedback to internal teams and external agency partners.

Preferred

• Experience supporting customer acquisition, growth marketing, or performance marketing programs.
• Experience developing creative across multiple paid media and direct response channels.
• Experience with creative briefing, digital asset management systems, project management platforms, and marketing workflow tools.
• Experience working within a test-and-learn environment and applying creative performance insights to future campaign development.
• Experience in telecommunications, technology, subscription-based services, or other consumer-focused industries.

Benefits

• We offer competitive compensation and comprehensive benefits.
• Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.