US Hematology Marketing Manager

Philadelphia, PA (Remote)

$110K/yr – $130K/yrSenior Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own hematology focused marketing execution across multichannel touchpoints, delivering on KPIs while navigating regulatory review and cross functional workflows.

Channel ownership: plan and run multichannel campaigns for hematology HCPs across media, digital, print, and omnichannel to hit defined goals.
Strategic evolution: measure impact of initiatives, optimize plans, and generate ideas beyond the current roadmap.

Job Description

Responsibilities

Marketing Strategy & Execution: Support and execute the commercial marketing plan for key HCP segments across multiple channels, including media, digital, print, and omnichannel
Ensure all tactics align with brand strategy and drive achievement of defined KPIs and goals
Project Management: Apply strong project management capabilities to ensure deliverables are completed on time, within budget, and aligned with business objectives
Performance Evaluation & Strategic Thinking: Measure and assess the impact of marketing initiatives against defined goals and optimize plans accordingly
Performance Evaluation & Strategic Thinking: Proactively generate ideas beyond existing plans to evolve strategy and execution
Print & Fulfillment: Serve as the primary point of contact for marketing asset inventory management and fulfillment
Meeting & Training Support: Support the pull-through, training, and rollout of key initiatives as needed
MLR Review: Collaborate with MLR reviewers to ensure all brand materials meet medical, legal, and regulatory requirements
MLR Review: Align with MLR reviewers on appropriate approval timelines to maintain efficient review cycles
Disease State Acumen: Develop and demonstrate a strong understanding of the hematology therapeutic area, relevant disease states, and the competitive landscape

Requirements

Candidate must be located within the Eastern or Central Time Zone
Minimum of a bachelor’s degree
3+ years of experience in marketing or sales
2+ years working within the pharmaceutical, biotechnology, medical device, healthcare, or broader life sciences industry, including direct industry experience or client-facing consulting/support experience serving these sectors (e.g., payer, provider, hospital, healthcare services, or healthcare consulting organizations)
Strong planning, organizational, and project management skills with the ability to manage multiple priorities in a fast-paced environment
Demonstrated ability to collaborate effectively across cross-functional teams to support business objectives
Strong business judgment with a commitment to high ethical, compliance, and quality standards
Self-motivated and proactive, with the ability to work independently while coordinating cross-functional support and driving execution

Preferred

Experience in hematology, orphan disease, rare disease, or specialty pharmaceutical markets
Willingness to learn or prior experience managing projects through Medical, Legal, and Regulatory (MLR) review processes
Formal or informal project management experience is helpful
Experience supporting multiple brands or indications simultaneously
Demonstrated ability to evaluate performance metrics and optimize marketing plans based on business insights and analytics

Benefits

Competitive compensation for your work
Generous time off policy
Opportunity to broaden your horizons by attending popular conferences
Emphasis on work/life balance
Collaborative and team-oriented environment
Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments