U.S. Digital Marketing Manager

Responsibilities

• The U.S. Digital Marketing Manager will act as the day-to-day point of contact with the global Digital Partnerships and Distribution team. The role will be responsible for the following in collaboration with the U.S. team, and global digital, and audience development teams:
• Performance Marketing & Fan Acquisition
• Collaborate with global Digital team to plan, execute, and optimize local paid marketing campaigns across digital channels.
• Manage acquisition budgets and media agencies to deliver growth against defined KPIs.
• Continuously test creative, audience segments, messaging, and landing pages to improve performance.
• Develop audience acquisition strategies focused on attracting new Premier League fans across the U.S.
• First-Party Data & CRM Growth
• Coordinate execution of initiatives designed to increase fan registrations, first party data capture, and CRM database growth.
• Manage campaigns and journeys supporting fan identification and record acquisition.
• Partner with product, analytics, and CRM teams to improve conversion funnels and registration experiences.

Requirements

• Demonstrable experience across performance marketing, CRM growth, digital marketing and paid media.
• Proven experience managing multi-channel paid media campaigns and budgets.
• Significant experience in lifecycle marketing – driving engagement and acquisition across full audience funnel.
• Demonstrated ability to analyze data and turn insights into action.
• Strong technical skills (specifically experience with Adobe Journey Optimizer).
• Understanding and experience with social media platforms and content.
• Knowledge of the U.S. sports landscape – digital, content, fan acquisition.
• Basic understanding of the Premier League and it’s place within global sport.
• Organized and self-motivated; ability and experience with multi-tasking.
• Ability to communicate, collaborate, influence, and persuade across all levels.