Responsibilities

• Build strong, productive relationships with Factor's key dealers and wholesale partners across the US.
• Visit dealers regularly to improve product knowledge, communicate new product stories, and help teams understand not simply the features of each bike, but why each platform exists and the rider it was engineered for.
• Work alongside the US sales team to identify opportunities for stronger Factor representation within key accounts and markets.
• Plan and execute dealer activations, product education sessions, test rides, launch activities, and other in-market experiences.
• Evaluate Factor's presence within retail partners and provide clear feedback on opportunities, standards, competitive context, and market realities.
• Act as a consistent link between dealers, US sales, and the global marketing team.
• Own the Factor demo experience in the US.
• Plan and execute demo days and demo tours that allow riders and dealers to experience Factor products properly.
• Manage the US demo fleet, including bike preparation, setup, routine maintenance, transportation, inventory, and presentation.
• Ensure bikes arrive at every activation correctly built, clean, mechanically sound, and ready to ride.

Requirements

• Strong knowledge of high-performance bicycles and cycling.
• Practical bicycle mechanic skills and confidence maintaining and preparing a fleet of premium bikes.
• Experience in field marketing, dealer marketing, events, cycling industry sales/marketing, brand activation, or a related role.
• The ability to communicate technical product information clearly and accurately.
• Strong organisational skills and the ability to manage events, equipment, travel, and multiple partners independently.
• Excellent interpersonal skills and confidence working with dealers, riders, athletes, sales teams, and industry partners.
• Good judgement around premium brand representation.
• A high level of ownership and the ability to solve problems without waiting for detailed direction.
• A valid driver's licence and confidence travelling with bikes, equipment, and event infrastructure.
• The ability and willingness to travel extensively throughout the United States, including frequent weekends around events and activations.

Preferred

• Experience working as a bicycle mechanic, demo technician, technical representative, dealer representative, or within the performance cycling industry would be particularly valuable.