Responsibilities

• Lead the development and execution of brand strategies aligned to regional and global objectives.
• Translate brand positioning, campaign goals, and product strategies into compelling creative direction.
• Ensure all marketing communications adhere to Global Brand standards and brand voice, while localizing for maximum effectiveness.
• Champion brand consistency and excellence across all consumer touchpoints Integrated Campaign Development.
• Lead integrated marketing campaigns across digital, social, retail, print, eCommerce, and experiential channels.
• Partner with global, digital marketing, sales, product, media and agency teams to deliver end-to-end campaign execution.
• Oversee development of messaging, copy, and visual assets that differentiate the brand in the US market.
• Support photoshoot planning, creative direction, and post-production review.
• Lead, develop, and coach creative team members to deliver high-quality work.
• Set clear expectations, provide continuous feedback, and manage performance.

Requirements

• Bachelor's degree in Marketing, Design, Communications, or related field.
• 5+ years of experience in brand, marketing, leadership, or creative roles.
• 2+ years of experience managing and developing teams.
• Strong knowledge of brand management, creative development, and 360° marketing campaigns.
• Proven ability to provide clear creative direction and feedback.
• Excellent communication and presentation skills.
• Financial acumen with experience managing budgets and project scope
• Proficiency with Adobe Creative Suite and Microsoft Office tools
• Ability to thrive in a fast-paced, matrixed environment.

Benefits

• Low-cost BCBSIL medical, dental, and vision plans
• A generous company-matched 401(k) and profit sharing
• Tuition support to fuel your learning
• Paid holidays and a vibrant, casual work environment
• A legacy of quality and innovation.
• A team that values your expertise and ideas.
• Opportunities to grow and contribute to meaningful projects.
• A culture built on respect, precision, and progress.
• Opportunities to grow and contribute to meaningful projects.
• A culture built on respect, precision, and progress.