"Urgent Care Marketing: Drive Patient Engagement and Boost Growth!" at American Family Care | Willowbrook, IL

American Family Care

"Urgent Care Marketing: Drive Patient Engagement and Boost Growth!"

Willowbrook, IL (Unknown)

Salary Not AvailableEntry LevelPart time

Posted 2 months ago

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Job Summary

Drive healthcare marketing to grow urgent care patient volume through multi-channel campaigns and data-driven optimization.

Must-have: Healthcare marketing experience and proficiency with digital platforms
Standout: Cross-functional collaboration with providers and administrators to align business goals

Job Description

Responsibilities

Develop and execute comprehensive marketing strategies to promote our urgent care services and increase patient acquisition.
Conduct market research to identify trends, competitors, and opportunities for differentiation.
Create compelling marketing campaigns across multiple channels, including digital, social media, print, and traditional advertising.
Manage and optimize our online presence, including the website, social media platforms, online directories, and review sites.
Collaborate with internal teams to develop engaging content for marketing materials, blog posts, newsletters, and press releases.
Plan and coordinate community outreach events, health fairs, and partnerships to raise awareness of our urgent care services.
Monitor and analyze marketing performance metrics to measure campaign effectiveness and make data-driven decisions.
Stay updated with industry trends, emerging marketing strategies, and technological advancements with cross-functional teams, including providers, administrators, and operational staff, to align marketing strategies with business objectives.
Maintain and strengthen relationships with referral sources, community organizations, and key stakeholders.
Monitor industry regulations and compliance requirements related to marketing activities.

American Family Care

3.2 Glassdoor

Starting with a single location in Alabama in 1982, American Family Care (AFC) has pioneered the concept of non–emergency room urgent care. With its 2013 acquisition of the Doctors Express franchise, AFC is the nation’s leading provider of urgent care and accessible primary care with more than 370 clinics and 1,500 in-network physicians caring for more than 4 million patients a year. Ranked by Inc. Magazine as one of the fastest growing companies in the U.S., AFC’s stated mission is to provide the best healthcare possible, in a kind and caring environment, while respecting the rights of all patients, in an economical manner, at times and locations convenient to the patient.

Founded in 1982

Birmingham, Alabama, USA

1.2K employees

www.afcurgentcare.com/about

45% recommend to a friend

61% CEO approval