Who is Viscap Media?

VisCap Media is an elite crew of content marketing professionals, starting in ecom as a group of direct to consumer founders who have built and scaled 8-figure brands. We serve as an innovative content creation team partnering closely with brands to produce impactful, performance driven UGC video content. Our approach focuses on delivering high-converting content that aligns with each brand's unique voice and conversion objectives. At VisCap, creativity and strategy converge to help brands thrive in the digital space.

Role Description

This is a hybrid remote, full-time role. Day-to-day work is fully remote; in-person attendance is only required during scheduled production shoots with actors. The Creative Strategist will oversee the development and execution of compelling creative strategies, conduct market research, and collaborate with brands and internal teams to align creative direction with brand goals. The role will involve brainstorming concepts, UGC video production, and providing strategic guidance to ensure content resonates with audiences and drives results. The ideal candidate will be a creative thinker, have a strong knowledge of the culture of content currently, possess strong leadership skills, and have a passion for content marketing and UGC content creation.

Role Responsibilities

• Lead, manage, and work with your content team consisting of: copywriter, talent manager, editing director, and editors.
• Analyze current industry trends across Facebook, TikTok, and Instagram
• Generate creative + direct response designed angles, ideas & concepts for client’s video ads
• Creating & maintaining the vision of the client’s project throughout the entire process
• Exceptional communication and collaboration abilities
• Taking the client’s visual branding & brand tone and maintaining consistency & alignment
• Create high performing video ads on set with talent (or managing remote talent to produce according to the vision) 
• Analyze the performance data of the video ads inside of the ads manager on Facebook, TikTok or Google.

Requirements

• 1-2 years Direct Response Marketing or Copywriting experience
• 1-2 years experience with data analysis for Facebook or TikTok Ads
• UGC content creation experience on TikTok or other social media platforms
• Experience working in a fast-paced, entrepreneurial, agency environment.
• Ability to respond quickly to changing priorities.
• Excellent verbal communication skills required.
• STRONG passion for marketing is required.
• An enthusiastic team player who is also able to work independently with minimal direction
• Proven ability to meet deadlines and work on multiple projects simultaneously.
• Highly organized with an acute attention to detail
• Take ownership and pride in delivering excellent work products through each step of the content creation process.