Responsibilities

• Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives that inform, educate, and influence both internal and external audiences.
• Manages the organization's digital properties. Supports and manages the overall strategic direction of organizational digital platforms. Optimizes online channels against key performance indicators and makes data-informed decisions.
• Oversees content creation for various digital platforms. Leads efforts to identify and document strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals. Identify appropriate channels. Designs campaigns to meet specific and varied business unit objectives. Tracks performance and implements necessary changes.
• Works with internal and external teams to develop and execute digital marketing strategies that increase organizational brand equity and build affinity and engagement among programs. Builds and manages strategic partnerships across the enterprise to enhance business unit effectiveness on digital and social channels.
• Tracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of the latest digital trends and best practices to inform digital marketing strategies, as well as to aid internal knowledge sharing.
• Provides exceptional client service by developing timelines to meet project commitments and ensuring deliverables from across the organization and external partners are on time.
• Develops and maintains relationships with internal clients, ensuring a solid understanding of their objectives, developing plans to achieve them across channels Identifies vendors best suited to advance organizational goals and proactively manage vendor relationships to ensure successful completion of projects, obligations, and expectations.
• Identifies vendors bests suited to advance organizational goals and proactively manage vendor relationships to ensure successful completion of projects, obligations, and expectations.

Requirements

• Bachelor’s degree in Marketing, Business, Hospitality, Travel, Analytics, Information Systems, Digital Product, Technology, or a related field.
• 6+ years of experience in loyalty, marketing operations, CRM, customer engagement, marketing technology, digital operations, analytics operations, e-commerce, travel, hospitality, or a related customer growth function.
• Experience supporting loyalty programs, customer engagement initiatives, CRM programs, retention strategies, marketing operations, or digital customer journeys.
• Strong understanding of customer journeys, loyalty enrollment, campaign tracking, marketing data flows, quality checks, reporting needs, and system dependencies.
• Ability to translate business, loyalty, and marketing needs into clear requirements, workflows, documentation, implementation plans, and operational processes.
• Experience collaborating with technical teams, agencies, vendors, analytics partners, customer care teams, and business stakeholders.
• Strong project management, communication, problem-solving, stakeholder management, and organizational skills.
• AARP will not sponsor an employment visa for this position.
• Regular and reliable job attendance
• Effective verbal and written communication skills

Preferred

• Experience in travel, hospitality, OTA, cruise, airline, tourism, e-commerce, or marketplace environments, with experience launching or operating loyalty, membership, CRM, customer engagement, or personalization programs and working across digital platforms, partner integrations, booking flows, customer journeys, analytics, marketing automation, and operational dependencies; familiarity with loyalty economics, customer lifetime value, rewards and redemption behavior, forecasting, business cases, developing launch checklists, testing plans, acceptance criteria, process documentation, operating playbooks, or digital quality controls.

Benefits

• AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.