Responsibilities

• 1. The AI content engine - Run the content production system with your Content Strategist: AI-assisted drafting from practitioner interviews and project material, human editing, practitioner review and sign-off, publication and refresh.
• 2. SEO, AEO and GEO - Execute Anatta's SEO / answer-engine / generative-engine program: hub-and-spoke architecture, programmatic pages, schema, llms.txt, entity consistency and off-site citation work.
• 3. Advertising and paid media - Plan, build, QA, launch and optimize paid search and paid social campaigns against the qualified-opportunity definition, not raw lead volume.
• 4. Website performance and improvement - Own the website as a product: conversion paths, forms and lead routing, page speed and Core Web Vitals, crawlability for search and AI crawlers, analytics and consent.
• 5. Marketing automation, data and lead management - Build, optimise and maintain automation workflows for lead generation, nurture, lifecycle progression, segmentation, scoring, routing and campaign execution.
• 6. Integrated campaigns and events - Own operational execution of integrated campaigns end to end — planning, build, QA, launch, optimisation, reporting — across email, webinars, paid media, ABM programs, nurture, outbound initiatives and events.
• 7. Martech and AI stack administration - Administer the marketing technology stack — CRM, marketing automation, analytics, SEO and AI tooling — and its integration with sales and business systems.
• 8. Budget, timelines and governance - Manage the marketing budget and timelines with Finance; keep programs on budget and on deadline.

Requirements

• 5–7 years in marketing operations, technical program management, demand generation or digital marketing, with at least five in a marketing-operations or equivalent role.
• Demonstrated experience implementing generative AI tools and automation workflows end to end — not experimentation, deployment.
• Hands-on experience with prompt engineering and with AI-assisted content production at volume.
• Proven experience administering large marketing automation platforms and CRM systems and integrating them with other business systems.
• Working knowledge of SEO, and of how answer engines and AI assistants source and cite content.
• Experience managing paid media budgets and campaigns.
• Strong analytical skills: database structures, data hygiene, analytics and attribution; ability to draw insight from marketing data and act on it.
• Understanding of lead scoring, nurturing, segmentation, personalisation and lifecycle management.
• Proven ability to manage complex, cross-functional projects with technical and strategic components to tight deadlines.
• Excellent written and spoken communication; able to translate technical concepts for non-technical colleagues.

Preferred

• Experience in a B2B services, consultancy or agency environment selling to enterprise buyers.
• Familiarity with the Shopify ecosystem or enterprise ecommerce.
• Experience managing a direct report or a small content team.
• Formal training in AI-first marketing systems (e.g. executive education in intelligent marketing operating systems) is a plus.
• Experience running events end to end.

Benefits

• Remote first organization
• Full medical, dental, vision, disability, and company paid life insurance
• Employer 401(k) contributions
• Employee assistance program
• Start accrual with 20 days of PTO annually + holidays
• Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge
• Paid parental leave
• Company events, happy hours, and retreats
• Budget for continuing education
• Other perks vary by location