Tradeshow Coordinator and Digitial Marketing Specialist at VACUUBRAND, Inc. | Connecticut, USA | $60K/yr – $75K/yr

VACUUBRAND, Inc.

Tradeshow Coordinator and Digitial Marketing Specialist

Connecticut, USA (Hybrid)

$60K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end demand generation across email, paid media, and events, guiding campaigns from planning to optimization.

Own multi-channel campaigns and nurture programs aligned to buyer stages.
Must-have: Hands-on marketing automation/CRM experience (e.g., Dynamics, ClickDimensions).
Standout: Hybrid in Essex, CT with travel and cross-functional collaboration.

Job Description

Responsibilities

Build, launch, and optimize campaigns across email, paid media, and organic channels to drive lead generation and pipeline growth
Manage our CRM and marketing automation platforms (MS Dynamics, Click Dimensions or similar), including lead scoring, segmentation, database hygiene, and lifecycle management
Develop and execute automated nurture programs aligned to buyer stages, and ensure proper attribution and tracking across all digital touchpoints
Plan and execute trade shows and sales events as part of integrated demand generation campaigns
Handle pre-event promotion, onsite engagement, and post-event follow-up workflows
Manage logistics, product packing and freight, vendor relationships, budgets, and ROI reporting
Monitor KPIs (CTR, conversion rate, pipeline contribution) and translate data into clear, actionable recommendations
Partner with the MARCOM team to develop and deploy content across email, web, and social channels
Support sales enablement by delivering timely marketing materials and campaign insights
Coordinate and execute the social media content calendar

Requirements

BA/BS in Marketing, Business, Communications or related field (required)
3 years of hands-on digital marketing experience
1 year of tradeshow coordination experience, preferred
Proven hands-on experience with marketing automation and CRM platforms
A data-driven mindset. You measure what matters and act on what you find
Trade show and event logistics experience; you know how to keep a dozen things on track at once
Strong collaboration skills across Sales, Operations, and Marketing teams
A bias for execution. You don't just plan, you follow through
Hybrid model of remote and in office at our Essex, CT location with periodic domestic and international travel

Preferred

Background in scientific, laboratory, or technical products a plus
1 year of tradeshow coordination experience, preferred

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Professional development assistance
Tuition reimbursement
Vision insurance

VACUUBRAND, Inc.

VACUUBRAND manufactures high-performance vacuum pumps for teaching and research laboratories, instrumentation and industrial applications. We specialize in whisper-quiet, oil-free diaphragm pumps and integrated pumping systems, both for standard duty applications and for the corrosive applications found in many chemistry and life-science laboratories. The company has been the innovative force in lab vacuum for over 50 years. Our innovations include improved pump corrosion resistance, electronic controls to enhance lab productivity, reduced pump energy use, modular lab vacuum systems, and protection of the environment from waste lab vapors. Our multi-user VACUU·LAN® local vacuum networks employ a small, quiet, oil-free, in-lab pump to supply deep, stable vacuum to multiple bench turrets, fume hoods or biosafety cabinets. Vacuum is produced on demand, saving energy and extending service cycles. Introduced by VACUUBRAND over 20 years ago, the approach has achieved widespread popularity both for renovations and new lab construction. Learn more at www.vacuu-lan.com. For OEM customers, our engineering team can adapt our vacuum pumps for mounting in and control by your instrumentation and equipment. The pumps’ ultra-quiet operation, low vibration and minimal maintenance needs make them the ideal partner for your devices. Since our founding, VACUUBRAND has taken great pride in our dedication to environmental stewardship though waste minimization in manufacturing, process heat capture and reuse, waste vapor emission reduction in the labs, and product design to dramatically reduce energy use.VACUUBRAND, INC. is the North American affiliate of VACUUBRAND GMBH + CO KG of Germany. We support our US and Canadian customers with a factory trained customer service, warehousing and technical support staff based in Connecticut. Contact us for details at info@vacuubrand.net, or by phone at 888.882.6730. We look forward to working for you.

Essex, Connecticut, USA

6 employees

www.vacuubrand.com