Responsibilities

• Develop and execute a strategic public relations program that elevates Knix's brand profile, with a strong focus on driving earned media and storytelling in the U.S.
• Build and cultivate meaningful relationships across media, culture, and industry to keep Knix top of mind as a preferred brand and partner.
• Lead day-to-day management of the PR agency, ensuring clear briefs, priorities, reporting, timelines, and measurable outcomes.
• Partner closely with the Brand team to identify culturally relevant opportunities, maximize earned media potential, and develop integrated communications plans.
• Align PR initiatives with the broader marketing strategy, establishing clear KPIs and measuring impact across awareness, brand equity, and business objectives.
• Develop scalable processes for media outreach, relationship management, press planning, and campaign execution.
• Identify, evaluate, and cultivate strategic partnership opportunities that strengthen brand relevance and generate earned media.
• Create compelling project briefs, messaging frameworks, and executive-ready presentations to support cross-functional alignment and decision-making.
• Collaborate with senior leadership and cross-functional marketing teams to ensure proactive communications planning around key business priorities and brand moments.
• Forecast, measure, and report on PR and partnership performance, including earned media, co-branded initiatives, events, and other strategic collaborations.

Requirements

• Based in New York area with strong relationships with US media.
• 5-7+ years of experience in PR, brand partnerships, communications, or marketing, with 2-3 years in a leadership role.
• Preferred experience working closely with agency partners.
• Proficiency in Microsoft Office and G Suite.
• Bachelor’s degree or higher in a relevant field.
• Experience negotiating contracts and agreements.
• Strong time management and logistics skills, with the ability to keep stakeholders accountable.
• Proven experience in end-to-end partnership development and management.
• Strong critical thinking, problem-solving, and subject matter expertise.
• Highly motivated, self-directed, and collaborative with excellent interpersonal skills.

Preferred

• Preferred experience working closely with agency partners.

Benefits

• Transparency is at the heart of everything we do, including how we pay.
• The posted expected salary for this role represents candidates developing new skills within the position. Increased salaries represent those who are more proficient or have achieved mastery and deep institutional knowledge over time. Your specific offer will rely on your unique experience and our team's current needs.
• We cover 100% of the premiums for your health, dental, and Health Spending Account (HSA) through our benefits provider.
• Generous coverage for paramedical services, mental health support, and vision care.
• Access to Dialogue, an app for virtual coaching, therapy, and legal counseling.
• 3 Floater Days and 10 Sick Days every year.
• Long weekends—4 extra paid days off attached to Victoria Day, Canada Day, Civic Holiday, and Labour Day.
• Paid Parental Leave plan tops up your salary to 80% for 24 weeks (nearly 6 months), available to birthing parents, partners, and parents via adoption or surrogacy.
• GRSP Match program (up to 3% match) and a $500 annual development budget.
• 50% discount on Knix products