Trade Marketing Manager

Responsibilities

• Serve as primary owner of channel marketing strategy and promotional guardrails.
• Lead customer/channel profitability analysis and optimize ROI.
• Partner in joint business planning (JBP) with key retail customers.
• Develop channel pricing architecture and distribution strategies.
• Translate category strategies into actionable channel-specific roadmaps.
• Build omnichannel activation marketing plans integrating B&M and eCommerce.
• Plan and execute trade activations including displays, POP, sampling, and swatching.
• Lead retailer digital media and digital shelf activation strategies.
• Measure ROI and track program performance.
• Develop sales enablement tools and content to support field execution

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 6–9 years of experience in trade marketing, channel strategy, or shopper marketing
• Proven experience in channel ownership and retailer-specific strategies
• Strong knowledge of shopper marketing and omnichannel execution
• Financial acumen in pricing, profitability, and P&L support
• Strong communication and influencing skills with internal and external stakeholders

Preferred

• MBA preferred

Benefits

• Generous benefits package including medical, dental, vision, life, disability
• A company culture that prioritizes internal development and professional growth
• Time off with pay
• 401(k) plan with a degree of employer matching
• Paid parental leave
• Wellness programs and product discounts