Trade Marketing Manager

Responsibilities

• Develop and execute ARIH's annual trade marketing strategy across Noodles and Beverages.
• Serve as the primary liaison between the Sales and Marketing organizations.
• Develop customer-specific and channel-specific marketing plans that support distribution and velocity objectives.
• Build and manage retailer promotional calendars in partnership with Sales.
• Plan and execute temporary price reductions, scanbacks, displays, digital promotions, sampling, demos, and in-store activations.
• Develop launch support plans for new retailers, new SKUs, and major product initiatives.
• Partner with Sales leadership to determine appropriate marketing investment by customer, channel, market, and product.
• Manage trade marketing budgets and track spending against approved plans.
• Monitor promotional effectiveness and evaluate ROI on major programs.
• Recommend future investment based on sales performance and program effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 5+ years of trade marketing, shopper marketing, customer marketing, brand marketing, or CPG sales/marketing experience.
• Food, beverage, grocery, natural, mass, or consumer packaged goods experience strongly preferred.
• Demonstrated experience developing retailer-specific promotional and marketing programs.
• Strong understanding of trade spend, promotions, retailer media, displays, sampling, and shopper marketing.
• Experience working with national and regional retailers preferred.
• Strong analytical skills and ability to evaluate promotional ROI and program effectiveness.
• Strong budget-management and financial discipline.
• Excellent organizational, communication, and project-management skills.
• Strong working knowledge of Excel and PowerPoint.

Preferred

• Familiarity with UNFI, KeHE, grocery distributors, brokers, and third-party merchandising organizations is a plus.