Coordinator, Trade Marketing

Responsibilities

• Consortia & Strategic Account Marketing Support
• Partner with the sales team to: - Execute annual consortia and strategic account marketing plans, including submitting briefs to the creative team via Workfront and ensuring proper internal and external approvals - Track campaign performance, identify key takeaways and contribute recommendations based on results - Support the identification of opportunities to improve audience engagement and lead generation
• Email Marketing & Campaign Execution - Support the development and execution of the Trade Marketing email strategy, including promotional, educational, lead-generation and nurture campaigns - Support the translation of marketing priorities into relevant email campaigns designed to engage Travel Advisors and drive measurable action - Develop campaign briefs, messaging and content in collaboration with creative and internal stakeholders - Build and execute email campaigns using the company's marketing technology platforms - Support audience segmentation and targeting to improve relevance and campaign performance - Coordinate campaign calendars, creative development, testing, approvals and deployment - Monitor open rates, click-through rates, conversions and other KPIs, and identify insights and opportunities to improve performance - Support the development of automated and nurture journeys that move Travel Advisors from initial engagement toward booking consideration
• Webinar Strategy & Execution - Support the ongoing webinar program designed to educate Travel Advisors, generate leads and deepen engagement with the brand - Contribute ideas for webinar themes and topics based on marketing priorities, audience needs and business opportunities - Manage webinar promotion across email, social and partner channels to maximize registration and attendance - Coordinate speakers, presentations, rehearsals and webinar technology - Support participant engagement before, during and after webinars - Execute post-webinar follow-up and support nurture activities designed to extend engagement beyond the live event - Track registrations, attendance, engagement and subsequent actions, and provide recommendations to improve future programs
• Travel Advisor Content, Resources & Community Engagement - Assist in maintaining and updating the Travel Advisor Resource Hub, ensuring content, tools and resources remain current, relevant and easy for Travel Advisors to access - Support the ongoing management and promotion of the Expeditions 360¬∞ training platform, including training content, updates and initiatives designed to increase advisor participation and engagement - Help manage the Travel Advisor Facebook group, including content planning, posting and community engagement
• Trade Events & Additional Marketing Support - Coordinate creation and distribution of trade marketing materials and collateral for events - Support lead generation initiatives, including proper tracking, reporting and follow-up - Support additional Trade Marketing initiatives and campaigns as business priorities evolve

Requirements

• BA/BS in Marketing, Communications, Business or a related field, or equivalent professional experience
• 2-4 years of hands-on marketing experience, ideally across email, digital marketing, demand generation, content marketing or B2B marketing
• Strong understanding of the marketing funnel and how campaigns can generate awareness, engagement, leads and conversion
• Experience executing email marketing campaigns and familiarity with CRM or marketing automation platforms
• Strong writing and communication skills with the ability to translate marketing objectives into compelling audience-facing content
• Analytical mindset with the ability to interpret campaign performance, identify key takeaways and contribute to recommendations
• Demonstrated curiosity and willingness to test new approaches and continually improve marketing performance
• Understanding of broader marketing objectives and how day-to-day campaign execution supports those goals
• Strong project management skills and ability to manage multiple campaigns and deadlines simultaneously
• Ability to work independently while collaborating effectively across creative, marketing, sales and other teams

Preferred

• Experience with Salesforce Marketing Cloud, HubSpot or another email marketing/marketing automation platform
• Experience with lead generation, nurture campaigns, audience segmentation or lifecycle marketing
• Experience developing or executing webinars as part of a broader marketing strategy
• Familiarity with campaign measurement, A/B testing and digital marketing analytics
• Experience with Workfront or similar project management platforms
• Experience in travel, hospitality or another consumer-focused industry is a plus

Benefits

• Travel benefits for employees and their family
• Voyage of Discovery trips for employees to travel as guests
• Health insurance including Medical, Dental, Vision
• 401(k) plan with employer match
• Long-Term Disability, Life & AD&D Insurance
• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care
• Pre-Tax Commuter Benefit
• 7-8 Paid Holidays
• 1 Floating Holiday Options
• Up to 15 days of vacation (pro-rated per anniversary year)