Responsibilities

• Trade & Retail Go-To-Market Strategy
• Own the Americas trade marketing calendar and localization of Global Brand's GTM plans for core, newness, and tentpole moments — translating global strategy into retailer-specific execution across the full retail portfolio.
• Own the management of Americas trade marketing budget: build the annual plan, allocate spend across partners and moments, and manage OpEx tracking, invoice timeliness, and quarterly reforecasting in partnership with sales lead.
• Lead annual and quarterly Joint Business Planning (JBP) with retail partners— setting shared growth targets and investment priorities, in close partnership with Sales Lead.
• Lead marketing strategy and execution needed for P.C Sephora LATAM expansion.
• Retail Account & Partner Management
• Serve as the senior marketing relationship owner —the day-to-day contact — for Sephora US, Sephora Canada, Sephora LATAM
• Own strategy, kick-off, execution, and results reporting for Core, Newness, and promotional trade marketing plans, including tent-pole moments like SEPHORIA.
• Lead executive-level partner relationships: represent Paula's Choice at market week, business reviews, and partner strategy sessions, escalating and resolving conflicts between Paula's Choice priorities and retailer asks.
• Provide guidance in partnership with Sales Lead around retail media network strategy and off-site media needs across all Americas markets to Paid Media Team.

Requirements

• 5+ years of experience in retail/trade marketing or brand management for a beauty brand (hair, color, skincare, fragrance and/or tools), with experience managing at least 1 direct report.
• Robust, proven experience owning trade strategy and P&L for Sephora and at least one additional national or mass retail partner.
• Demonstrated ability to build and lead integrated retail marketing programs across multiple accounts.
• Strong acumen in Retail Paid Media, Retail Creator programs, and Retail Animations, with the judgment to know which lever drives results for a given moment or partner.
• Proven ability to build and sustain strong retail relationships that translate into incremental support, placement, and visibility.
• Relevant beauty/skincare industry experience and strong understanding of retail merchandising and digital shelf strategy.
• Executive presence: able to represent trade strategy and results directly to senior leadership.
• Strong communication skills, strategic and financial thinking, and the ability to lead cross-functionally without direct authority.
• Highly organized, detail-oriented, and comfortable owning budget and forecast accuracy.
• OMNI thinker at retail — equally savvy at digital marketing and brick-and-mortar.

Preferred

• 5+ years in trade/retail marketing inside Sephora or a brand sold at Sephora US or Canada, plus experience with a second Americas retail channel (mass, Amazon, or specialty).
• A reference from Sephora will be required.
• Prior P&L ownership for trade investment or retail media budget, with a track record of improving ROI.
• A case study of 2–3 Retail GTM efforts led — the strategy, the execution, and the results.
• Experience managing or mentoring direct reports and leading major A+ programs.
• Familiarity with ratings and reviews programs and retail media network management across multiple retailers.

Benefits

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?