Manager, Trade Marketing

USA (Remote)

$106K/yr – $126K/yrManager7+ years expFull time

Posted 6 days ago

Job Summary

Own and drive end-to-end trade marketing programs, field activations, and partner collaborations, with a focus on ROI and cross-functional execution across On-Premise and Off-Premise channels.

  • Lead trade marketing plans and channel playbooks
  • Collaborate with Sales, Marketing, Trade Marketing, Channel Teams, and Commercial teams
  • Manage budgets, sponsorships, and marketplace opportunities

Job Description

Responsibilities

  • Develop and execute trade marketing plans and channel playbooks.
  • Lead activations, samplings, sponsorships, and events.
  • Manage venue and event marketing programs.
  • Drive flawless execution of national and regional brand programs.
  • Partner with wholesalers, retailers, and agency partners.
  • Manage territory budgets, sponsorship investments, and ROI.
  • Support both On-Premise and Off-Premise channel growth.
  • Monitor competitive activity and identify marketplace opportunities.
  • Coach field teams and trade activation resources.
  • Collaborate cross-functionally with Sales, Marketing, Trade Marketing, Channel Teams, and Commercial teams

Requirements

  • Bachelor's Degree highly preferred
  • 5-7 years sales and/or marketing experience
  • In-depth knowledge of regional marketing and sales organization
  • Strong communication skills, both internal and external
  • Proficiency in PowerPoint, Excel and internal system tools
  • Must possess an in-depth knowledge of the On-Premise Channel
  • Willingness to relocate for future opportunities, preferred
  • Beer/alcohol industry knowledge preferred

Benefits

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

Anheuser-Busch

For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law. For more information, visit www.anheuser-busch.com/careers.

Founded in 1969
St Louis, Missouri, USA
6.9K employees (789 in marketing)

Salaries

Posted range

$106K/yr – $126K/yr

Taken straight from the job posting.

See all Anheuser-Busch salaries

Funding

Total Funding
$10M
Last Raise
Private Equity, 1 years ago

Traffic Signals

Monthly Visitors
325.3K
Traffic Source Mix
Search
57.2%
Direct
35.1%
Referral
5.9%
Social
1%
Paid
0.6%

Headcount Trend

Current headcount: ~6.9K

Manager, Trade Marketing

Anheuser-Busch · USA · Remote