Responsibilities

• Develop and own the merchandising strategy across direct, salon, and professional channels, ensuring brand presentation is consistent, premium, and on-brand at every touchpoint.
• Design and manage point-of-sale materials, displays, sampling programs, and in-salon experiences tailored to the professional stylist environment.
• Partner with creative and product teams to translate seasonal launches and brand campaigns into compelling merchandising assets for the field.
• Manage the lifecycle of trade marketing collateral, from concept through production, fulfillment, and direct distribution to field teams and accounts.
• Monitor merchandising execution in the field and continuously refine for impact and ROI.
• Build the annual and seasonal promotional calendar in partnership with sales and brand marketing, aligned to revenue and sell-through goals.
• Develop promotional mechanics, trade incentives, bundles, and stylist- or account-specific offers that drive measurable results within the professional channel.
• Define clear objectives, budgets, and KPIs for each promotion, and report on performance with actionable insights.
• Ensure promotions are properly communicated, equipped, and supported so the direct team and field can execute flawlessly.
• Serve as the primary marketing partner to the direct sales and field team, anticipating their needs and removing friction at the point of sale.

Requirements

• 8+ years of experience in trade, channel, or field marketing within the professional beauty industry, with at least 3 in a leadership role. (Professional hair, salon, or stylist-facing experience strongly preferred.)
• Deep understanding of the professional beauty landscape and how stylists, salons, and direct field teams operate.
• Proven track record building merchandising and promotional programs that drive sell-through in a direct or professional channel.
• Experience partnering with and supporting direct sales teams, field educators, and professional accounts.
• Excellent project management skills with the ability to juggle multiple launches and deadlines.
• Analytical mindset comfortable setting KPIs, reading performance data, and optimizing accordingly.
• Strong creative sensibility and an eye for premium, professional brand presentation.
• Exceptional cross-functional communication and relationship-building skills.
• Bachelor’s degree in Marketing, Business, or related field [or equivalent experience].

Preferred

• Professional hair, salon, or stylist-facing experience strongly preferred.

Benefits

• Base pay of $160,000 with additional 10% annual bonus
• 401(k) with company match - $ for $ up to 4% - immediately vested
• Vacation/Holiday Leave
• Great Medical/Dental/Vision Insurance
• Life and AD&D Insurance
• Opportunities for growth and advancement
• And so much more!