Responsibilities

• Develop and execute integrated marketing campaigns that support lead generation, broker engagement, and brand awareness.
• Partner with Account Executives and sales leadership to create marketing strategies that drive new business opportunities.
• Create and manage marketing content across email, social media, webinars, presentations, digital advertising, and sales enablement materials.
• Utilize Salesforce CRM and marketing tools to track campaign performance, measure ROI, and identify growth opportunities.
• Coordinate, manage, and support third-party marketing platforms and vendor relationships, including tools that support customer engagement, reputation management, surveys, and marketing automation.
• Evaluate and assist with the implementation of new marketing technologies and solutions as directed.
• Oversee marketing project intake, approvals, workflow prioritization, and service-level expectations to ensure timely execution of requests.
• Manage and continuously enhance the marketing onboarding experience for new hires, ensuring consistent training, resources, and support that enable long-term success.
• Analyze campaign results and provide recommendations to improve engagement, lead generation, and overall effectiveness.
• Collaborate with internal teams to ensure marketing initiatives align with company goals and sales objectives.

Requirements

• 3–5 years of marketing experience within mortgage lending, financial services, or a related B2B industry.
• Experience developing and executing multi-channel marketing campaigns.
• Strong understanding of lead generation, campaign performance measurement, and marketing analytics.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Self-starter with a collaborative mindset, attention to detail, and a passion for driving results.

Preferred

• Mortgage industry experience, particularly within Wholesale or TPO lending.
• Experience with Salesforce CRM and/or Salesforce Marketing Cloud.
• Experience supporting sales teams through demand generation and lead nurturing initiatives.
• Familiarity with AI-powered marketing tools and technologies.
• Basic HTML knowledge and experience editing email or web-based marketing content.
• Experience managing marketing technology vendors and third-party applications.
• Experience with design platforms like Canva
• Ability to travel occasionally for industry events and company meetings.
• Experience managing marketing technology vendors and third-party applications.