TikTok Shop Strategist

Responsibilities

• Own an end-to-end client strategy, from shop structure and product selection to creator, media, and campaign planning
• Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence
• Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance
• Own performance results across shop, creator, and ad metrics; track progress weekly
• Deliver actionable insights: what worked, what didn’t, and what’s next
• Present clean, digestible reports that tell the story behind the numbers
• Stay at the bleeding edge of TikTok Shop updates and ensure “what’s working now” is documented and communicated across the team
• Enforce best practices across shop setup, product listings, creator programs, and campaign execution
• Manage the day-to-day workflow with each role supporting each brand’s Shop; ensure smooth coordination across creative, community, and operations
• Set clear expectations and priorities for the week; monitor Command Center hygiene

Requirements

• CLIENT STRATEGY & GROWTH
• OWN END-TO-END CLIENT STRATEGY FROM SHOP STRUCTURE AND PRODUCT SELECTION TO CREATOR, MEDIA, AND CAMPAIGN PLANNING
• DEVELOP QUARTERLY GROWTH PLANS ALIGNED WITH GMV, CONTRIBUTION MARGIN, AND BRAND GOALS
• LEAD WEEKLY CLIENT STANDUPS AND QUARTERLY REVIEWS; COMMUNICATE RESULTS WITH CLARITY AND CONFIDENCE
• IDENTIFY NEW OPPORTUNITIES (CREATOR PROGRAMS, PROMOS, PARTNERSHIPS) THAT STRENGTHEN BRAND PERFORMANCE
• PERFORMANCE ANALYSIS & REPORTING
• OWN PERFORMANCE RESULTS ACROSS SHOP, CREATOR, AND AD METRICS; TRACK PROGRESS WEEKLY
• DELIVER ACTIONABLE INSIGHTS: WHAT WORKED, WHAT DIDN'T, AND WHAT’S NEXT
• REVIEW GMV, CONTRIBUTION MARGIN, AND CONVERSION DATA WITH YOUR ASSOCIATE STRATEGIST AND MEDIA BUYER WEEKLY
• PRESENT CLEAN, DIGESTIBLE REPORTS THAT TELL THE STORY BEHIND THE NUMBERS

Benefits

• 401K | program with a 3% company match (post 90 days employment)
• TIME OFF | Flexible Time Off policy
• MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
• WELLNESS | Wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually