Responsibilities

• Own the end-to-end live performance of an assigned creator portfolio, including GMV, live hours, go-live UV, and conversion metrics.
• Build and execute weekly and monthly growth plans for creators across different maturity stages (early, scaled, breakout).
• Diagnose performance gaps across traffic, product, conversion, content quality, and live cadence, and translate insights into clear, actionable improvement plans.
• Drive creators toward repeatable, scalable success rather than one-off live session wins.
• Design and operationalize scalable creator growth paths, guiding creators through key milestones.
• Support creators in developing sustainable live schedules, strong product strategies (hero SKUs, bundles, rotations), and core live fundamentals (pitching, pacing, engagement, and retention).
• Incubate and scale hero creator cases that can be leveraged to educate and inspire the broader creator ecosystem.
• Lead live operations and execution excellence by supporting creators with live planning, run-of-show alignment, and structured post-live performance reviews.
• Partner closely with Live Producers, Category, Ops, and Product teams to secure inventory, pricing, and subsidies; unlock campaigns, traffic, and incentives; and test and scale new live features (e.g., auctions, bidding, and traffic tools).
• Serve as the primary point of contact for creators on all live-commerce-related topics.

Requirements

• Proven experience in: Live commerce, creator management, influencer marketing, e-commerce, or partnerships.
• Strong understanding of content, creators, and performance-driven growth.
• Comfortable working with data and metrics to inform decisions.
• Excellent communication skills — able to influence creators and XFN partners.
• Highly organized, proactive, and execution-oriented.

Preferred

• Experience working with: Live streaming, e-commerce, or marketplace platforms; TikTok creators, agencies, or MCNs.
• Proven track record of:Growing creator revenue or GMV; Scaling repeatable programs or growth models.
• Ability to thrive in a fast-paced, ambiguous environment.
• Strong ownership mindset.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
• For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.