Creative Strategist - Fixed-term - Video Games - Remote

USA (Remote)

$80K/yr - $85K/yr (Est.)Senior Level5+ years expFreelance

Posted 1 day ago

Job Summary

Own and deliver creative strategy and performance campaigns for the Client, aligning with GTM plans, roadmaps, and budgets to scale live services. Build data-driven creative briefs from competitive insights and guide assets through a full production workflow while partnering with Product Marketing, UA, and analytics teams to drive acquisition, engagement and growth.

Job Description

Responsibilities

  • Own and deliver creative strategy and performance marketing campaigns for the Client. Align strategy with product marketing go-to-market strategy, product roadmaps, and audience insights while mapping to financial plans and creative budget to scale existing live service.
  • Own and understand competitive creative insights of the video games market as well as for new and existing Client's titles that help inform data-driven creative strategies that will capture target audiences and increase market share.
  • Maintain a high standard of creative asset quality and execution.
  • Drive creative ownership of marketing assets throughout the production workflow, from concept, to briefing, to source materials, and reviews, through to completion.
  • Collaborate with Product Marketing and Studio to design creative campaigns that align with product roadmaps to support acquisition, engagement and growth strategies.
  • Build relationships with leaders focused on your titles including, Product Marketing, User Acquisition, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal.

Requirements

  • Creative-minded storyteller who can translate data into actionable campaigns
  • Experience creative directing performance creative for a successful game, mobile title or brand
  • Experience in sports marketing or passion for football (soccer)
  • Bachelor’s Degree or equivalent in Marketing, Design, or related field
  • 5+ years of experience in marketing creative strategy, or creative direction
  • Experience owning and managing creative within a cross-functional team
  • Strong project management skills

Benefits

  • As a remote role, we offer flexibility and a nice work-life balance.
  • Our company culture is fun, friendly, diverse and inclusive, and we welcome people from all over the world.
  • We work on exciting projects with global brands. We help the world’s greatest game development/publisher studios on community and social media management, while they work hard to develop stunning game experiences, including MMOs, AAA blockbusters, indie gems and mobile hits.
  • Depending on your location, as well as each project and its needs, the job could be open to freelance cooperation or employment contract if there is a possibility within our global footprint.
Keywords Studios logo

Keywords Studios

3.7 Glassdoor

🎮🎬 We help make video games, films, and fan favourites you’ve probably played, watched, or heard.We work behind the scenes with game developers, publishers, and entertainment companies to bring their ideas to life and keep them running smoothly. From game development and art production to audio services, localization, game testing, community support, and marketing, we’re the partner you call when you need extra hands (or brains).We are 13,000 people worldwide. Tech-savvy, AI-aware, and deeply invested in R&D. We’re adaptable, collaborative, and used to plugging into diverse teams and pipelines. Many of us grew up with games, animation, and film. We’re fans first, and that shows in how we work: with care, respect, accessibility, and safety in mind.Whether it’s building innovative experiences, meeting tight deadlines, or preserving creative vision across every language and culture, our services and proprietary tools integrate seamlessly with your team at any stage of the product life cycle.We don’t always make the headlines, but we help others get there. Among our clients: Tencent Games, Microsoft, Ubisoft, Supercell, Bandai Namco, Netflix, Amazon... #ImagineMore

Founded in 1998
Dublin, County Dublin, IRL
12K employees (2,745 in marketing)
70% recommend to a friend
76% CEO approval

Salaries

SalaryGuide estimate

$80K/yr – $85K/yr

Modelled from 9 comparable roles.

See all Keywords Studios salaries

Marketing Team

Marketing Team Size
798 (7% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$487.9M
Last Raise
$400M
Post IPO Equity, 2 years ago

Funding History

  • Jul 2024
    Post IPO Equity
  • Jul 2023
    Post IPO Debt • $400M
  • Jun 2018
    Post IPO Debt • $87.9M

Traffic Signals

Monthly Visitors
192K
Traffic Source Mix
Search
36.5%
Direct
51.5%
Referral
7.8%
Social
2.8%
Paid
1%

Headcount Trend

Current headcount: ~11.6K

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