Responsibilities

• Own Lifecycle Creative Direction
• Establish and maintain a cohesive visual and creative language across retention touchpoints.
• Ensure creative consistently reflects the brand's positioning, personality, and premium customer experience.
• Set a high creative bar while balancing brand quality with performance and business objectives.
• Provide clear, actionable creative direction to designers and other creative contributors.
• Review creative work and provide feedback that designers can immediately act on.
• Help the team understand not only what needs to change, but why.
• Establish creative standards, workflows, and expectations that enable the team to execute efficiently.
• Coach and develop creative talent while maintaining accountability for quality and deadlines.
• Know when to step in, make a decision, or get directly involved in execution.

Requirements

• 7+ years of experience in creative, design, art direction, or a related field, with significant experience leading creative work.
• Experience leading or directing lifecycle, retention, CRM, or direct-to-consumer creative .
• Strong understanding of creative across email, SMS/MMS, direct mail, and digital/social channels .
• Demonstrated experience directing designers and providing actionable creative feedback.
• Strong visual and creative judgment with a high attention to detail.
• Ability to balance brand, performance, customer experience, and business objectives .
• Strong understanding of consumer-facing creative and what makes an asset effective.
• Excellent communication and cross-functional collaboration skills.
• Strong organizational and project management abilities.
• Comfortable working in a fast-paced environment with multiple priorities.

Preferred

• Experience in DTC/e-commerce, health & wellness, beauty, consumer products, or subscription businesses .
• Experience working closely with Lifecycle Marketing, Retention, CRM, or Growth teams.
• Experience using performance data to influence creative direction.
• Experience developing creative systems or scalable design frameworks.
• Hands-on experience with tools such as Figma, Adobe Creative Suite, Photoshop, or similar .
• Experience working with AI-assisted creative tools and modern creative workflows.
• Experience managing distributed or remote creative teams.