TikTok Shop - Creator Growth Strategy Specialist

Responsibilities

• Partner with Category Managers and top merchants within one or multiple categories to understand their content & commercial strategy; design content programs tailored to their unique needs; and identify and activate creators to achieve the best results for the merchant.
• Develop and execute a comprehensive creator marketing strategy aligned with merchants' audience reach, engagement, and conversion goals.
• Recruit creators who align with merchants' values, target audience, and product offerings.
• Develop effective creator briefing templates and materials to accelerate the production process.
• Manage the creator sampling process end-to-end, and measure/optimize availability, speed, and conversion.
• Own creator-facing engagements for merchants and partner with Category Managers to resolve issues; develop scalable processes as the business grows
• Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization.
• Maintain a pulse on popular products, current e-Commerce tactics, and overall industry trends within relevant categories.
• Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities.

Requirements

• Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
• Experience in influencer or creator marketing, digital marketing, or category management in E-commerce.
• Strong attention to detail, analytical mindset, and creative problem-solving skills.
• Ability to thrive in a fast-paced, ambiguous environment with a growth mindset.
• Excellent communication, interpersonal, and relationship-building skills.
• Experience partnering with brands or commerce platforms to execute, optimize, or scale influencer and affiliate programs.

Preferred

• Proven track record of successfully managing category accounts; expert in industry trends, emerging creators/the creator ecosystem, and retail seasonal flow to drive content commerce.
• Experience at a leading consulting firm or prominent E-commerce platform is a plus.
• Experience as a creator/influencer or with content creation, video production, and editing is a plus.
• Knowledge and experience in content commerce and live shopping are a plus.
• Familiarity with analytical tools (Excel, Tableau, Alteryx, etc.) and programming languages (SQL, Python, etc.) is a plus.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.