Responsibilities

• As the Brand Campaign Manager, you will be responsible for planning and executing high-impact brand campaigns with top brands, including building block planning, livestream initiatives, marketing ideas, etc, to support our ongoing e-commerce growth.
• End-to-End Campaign Execution: Develop and implement integrated brand campaigns (TikTok Shop Super Brand Day and New Arrivals) for renowned brands, ensuring seamless execution from strategy to launch.
• Strategic Planning: Craft campaign strategies with business objectives, market trends, and seller's positioning to maximize impact.
• Cross-functional Collaboration: Work closely with internal teams, agencies, and external sellers to ensure consistent brand messaging, execution excellence, and high seller satisfaction.
• Performance Monitoring & Optimization: Track key performance metrics, analyze campaign effectiveness, refine strategies based on insights, and abstract into methodology with impact.
• Industry & Consumer Insights: Stay updated on market trends, landscape, and consumer behavior to enhance campaign strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years or more of experience in brand marketing, e-commerce campaign management, or a related field.
• Proven ability to manage large-scale brand activations/ campaigns with measurable success.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent collaboration and project management skills.

Preferred

• MBA or advanced degree is a plus.
• Curious, self-motivated and always have a drive for something new.
• Experience in 4A creative agency, digital marketing, social media, and cross-channel campaign execution is a plus.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.