TikTok Creative Manager

Responsibilities

• Strategy & Ownership
• Lead Dr. Squatch’s TikTok strategy, with a focus on audience growth, brand presence, and TikTok Shop performance.
• Plan content around campaigns, product launches, Shop priorities, and ongoing brand content.
• Identify opportunities to increase reach, engagement, and revenue.
• Agency & Creator Management
• Manage relationships with creative partners.
• Give the internal social team and creative partners clear creative briefs, direction, and feedback.
• Creative Direction
• Develop concepts, moodboards, and briefs to guide content production.
• Keep the Dr. Squatch voice consistent while bringing fresh ideas to the channel.

Requirements

• Bachelor’s degree in Marketing, Communications, Video Production, or a related field preferred.
• 4+ years of experience creating and directing social content, with a strong focus on TikTok.
• 4+ years of experience working with or directing creators, agencies, or other collaborators.
• Strong understanding of TikTok analytics and performance metrics, with the ability to translate insights into content direction and growth strategy.
• Highly comfortable performing on camera.
• Strong editing and production skills using tools such as TikTok’s native editor, CapCut, Premiere Pro, Photoshop, or similar.
• Deep understanding of TikTok culture, trends, memes, and audience behavior.
• Excellent written and verbal communication skills with a natural ability to connect with an online community.
• A creative storyteller who can develop engaging content and scalable formats that drive growth.
• Passion for community engagement and representing a brand voice consistently and authentically.

Benefits

• Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!