Creative Strategist (AI-Native, Direct Response)

Responsibilities

• Build the research base first: homeowner avatars, desires, objections, competitors, and our own ad account history. No angles before research.
• Plan concepts in a structured roadmap, each with angle, avatar, desire, mechanism, authority, awareness level, emotion, positioning and urgency.
• Write hooks and scripts built for the first 3 seconds: one desire, one avatar, one message per ad.
• Brief UGC creators and editors so clearly they can execute with no follow-up call, and review their work to a finished, launch-ready ad.
• Run the testing system: from one winning angle, build structured iterations where each variation tests something named.
• Run the learnings: label every ad (Breakthrough, Spend Winner, KPI Winner, Loser), state why it performed, and turn that into the next round.
• Hit 20 to 30 finished, launch-ready ads per month at full pace, working with our editors and AI workflows.

Requirements

• Direct-response ad experience: you have written ads that ran as paid social (Meta or TikTok) and you can show them.
• A testing system, not just good taste. You can explain how you turn one winner into 20 variations.
• Research discipline. Your hooks trace to evidence, not guesses.
• AI fluency: you already use AI tools in your creative workflow and can show how.
• Execution: you have briefed creators or managed editors and shipped finished ads.
• Ownership mindset: you talk about business outcomes, not just outputs delivered, and you close feedback loops: you learn, you apply, you show what changed.
• Local services or lead generation experience is a plus, not a requirement.

Preferred

• Local services or lead generation experience is a plus.