Paid Media Creative Strategist (Remote, Hourly)

Responsibilities

• Social Media Ad Creative: Design static ads, carousels, and short-form video assets for Facebook and Instagram across feeds, Stories, and Reels. Every asset is built to stop the scroll and drive the click.
• Iteration on Winners: Take what is working and build versions of it. New hooks, headlines, offers, layouts, colors, and formats, so we are always testing the next best ad instead of letting creative go stale.
• Creative Strategy: Use performance data and input from the paid team to spot patterns in what converts. Bring new angles and concepts to the table, and explain the thinking behind them.
• Briefs and Concepts: Turn campaign goals into clear creative concepts and test plans. When you need a brief, you help shape it. When you do not get one, you know how to get started.
• Other Paid Platforms: Produce creative for Google (Display, Performance Max, YouTube) and other channels as clients need it, resized and adapted to each platform's specs.
• Quality and Brand Standards: Deliver clean, polished, on-brand work the first time. Check copy, specs, safe zones, and brand guidelines before anything goes to review.
• Organized Delivery: Keep files named, versioned, and organized so anyone on the team can find the current asset and every variation behind it. Track your tasks and status in Teamwork.

Requirements

• A portfolio of paid social ad creative, ideally with examples of a concept and its iterations.
• Experience designing for performance and conversion, not just branding.
• Strong working knowledge of Meta ad formats, placements, and specs.
• Understanding of performance creative fundamentals: hooks, angles, offers, value props, problem and solution framing, and A/B testing.
• Design: Design platform of choice, Figma is preferred
• AI: Hands-on with AI design and image tools (for example, Gemini, Midjourney, or similar), or a strong willingness to master them quickly.
• Project Management: Teamwork, Asana, ClickUp, or similar. You will live in Teamwork here.

Preferred

• Short-form video editing (CapCut, Premiere, After Effects, or similar).
• Copywriting chops for headlines and primary text.
• Experience with UGC content, creator briefs, or platforms like Icon.me.
• Agency experience across multiple clients and brands at once.
• Familiarity with reading Meta Ads Manager performance data.