Performance Creative Producer

Responsibilities

• Ship the weekly batch → 10-15 new video and static ads a week, new ideas plus fresh takes on our winners.
• Make ads that win budget → hooks that stop the scroll in 1-2 seconds, and ads that keep earning spend as we scale.
• Bring our message to life → turn each winning message into ads for every audience and format, and bring back what you learn about what lands.
• Help open new channels → ads built for TikTok and YouTube, including cut-downs of our original series, each closed with an honest kill-or-scale call.
• Build the production line → a written workflow with the best AI tools and a bench of 2-3 freelance creators, so output grows past one pair of hands.
• Strategic Growth and Messaging → Shape the messaging and stories that connect people who struggle to focus with Brain.fm.
• Turn ideas into video and static ads that stop the scroll, every week, at volume.
• Run data-driven tests: start from a hypothesis, read the result, and remake what wins for new audiences.
• Partner directly with our Senior Director of Growth and CEO on what we say and where we say it.
• Performance and New Channels → Keep fresh winners flowing into testing so performance on Meta and Google keeps improving as we scale.

Requirements

• Performance video ads → you've made direct-response video ads for paid social and can show their results (hook rate, CPA or cost per trial).
• AI as a craft tool → you use AI video, voice and image tools (Higgsfield, Seedance, Runway, ElevenLabs or similar) to sharpen your craft, not replace it, and have the finished ads to prove it.
• Script writing → you write hooks and short scripts that stop the scroll, and can show the ones that won.
• Editing and design → you edit video and build statics yourself (Premiere, CapCut, After Effects, Figma or similar).
• Speed and volume → you've shipped 10+ finished ads a week, week after week.
• Platform craft → you know what wins in vertical video on Meta, TikTok and YouTube Shorts.

Preferred

• Real understanding of people who struggle to focus: ADHD (diagnosed or not), neurodivergent minds.
• Ads made for a consumer subscription app or service.
• Experience directing freelance creators.

Benefits

• Ownership & Autonomy → Take full ownership of your domain with freedom to experiment and implement your vision.
• Small Team, Big Impact → Your work directly moves company metrics, not just team OKRs.
• Craft First, AI-Powered → We use AI to make our work better, never to skip the craft. You'll have the latest tools and the room to push them.
• Growth Opportunity → Join at an inflection point with room to grow your role as we scale.