Responsibilities

• Develop innovative and engaging short-form videos tailored for TikTok that align with brand messaging and marketing strategies
• Edit raw footage into polished videos using industry-standard software such as Adobe Creative Suite, Adobe Premiere Pro, or similar tools
• Conduct social listening to identify trending topics, hashtags, and challenges relevant to the target audience
• Optimize video content with SEO best practices to improve discoverability on TikTok and other social platforms
• Collaborate with the marketing team to plan content calendars and ensure consistent brand voice across campaigns
• Monitor analytics using tools like Google Analytics and TikTok’s native insights to measure content performance and refine strategies
• Engage with followers by responding to comments and fostering community interaction to build brand loyalty

Requirements

• Proven experience in content creation, video editing, and social media management on platforms like TikTok
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software such as Adobe Premiere Pro or Final Cut Pro
• Strong understanding of SEO, social listening tools, and web analytics to enhance content reach and engagement
• Knowledge of social media marketing strategies including Facebook Advertising, Buffer (application), Hootsuite, and Web analytics tools
• Excellent proofreading skills to ensure content accuracy and brand consistency
• Ability to manage multiple projects efficiently while meeting deadlines in a fast-paced environment
• Familiarity with branding principles, digital marketing trends, e-commerce strategies, and relationship management techniques

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Vision insurance