Account Director - Social Media & Digital

New York City, NY (On-site)

$110K/yr – $130K/yrSenior Level6+ years expFull time

Posted 2 hrs ago

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Job Summary

Own the strategic direction and day-to-day management of key client accounts, turning client objectives into social and digital strategies and leading integrated campaigns across talent, content, paid media and platform strategy.

  • Lead strategic client partnerships and workshops
  • Develop social-first campaigns and talent partnerships
  • Oversee budgets, timelines and delivery with senior stakeholders

Job Description

Responsibilities

  • Lead the strategic direction and day-to-day management of key client accounts.
  • Translate client objectives into clear social and digital strategies, creative briefs and channel plans.
  • Bring a strong point of view on culture, audiences, platforms and emerging digital behavior.
  • Identify opportunities to strengthen and grow accounts through proactive ideas and expanded scopes.
  • Act as the senior point of contact and trusted strategic partner for clients.
  • Lead meetings, workshops, reviews and strategic presentations with confidence.
  • Maintain clear, timely communication and navigate complex client conversations independently.
  • Ensure clients consistently receive a high standard of strategic thinking, service and delivery.
  • Oversee social strategies, content calendars, campaigns, community management and performance reporting.
  • Provide senior direction on social-first creative, content production, paid media and platform strategy.

Requirements

  • At least six years of relevant experience gained within an agency or an in-house digital, social or brand team.
  • A strong track record leading high-profile accounts or brands, ideally within luxury hospitality, property, placemaking or related lifestyle sectors.
  • Deep understanding of social strategy, content, talent and creator partnerships, paid media and performance measurement.
  • Experience managing senior stakeholders, budgets, scopes and account growth.
  • Strong knowledge of the US social, talent and cultural landscape.
  • Excellent written, verbal and presentation skills.
  • Proven team leadership experience and the ability to develop junior and mid-level talent.
  • A strategic, commercial and culturally curious mindset, with the ability to manage multiple priorities in a fast-moving environment.
PURPLE logo

PURPLE

3.4 Glassdoor

Welcome to Purple — home of the one, the only, the Purple GridTM. Ranked #1 in Customer Satisfaction with bed in a box mattresses by J.D. Power, including best in both support and comfort! We’re a one-of-a-kind innovation brand that is on a mission to meaningfully improve lives by helping Every Body get the comfort they deserve and the support they need. Our premium comfort innovation products start in the bedroom and extend beyond to provide optimal comfort everywhere you go. With a variety of mattresses, bedding, bases, seat cushions, dog beds, and more, Purple is quickly becoming the iconic color of true comfort, true innovation, and truly feeling great.While most new mattress companies only focus on just a simpler mattress buying experience with the same foam mattresses, Purple is committed to simply making a better mattress (with the better buying experience, to boot!). The only mattress with the Purple GridTM, Purple is instantly soft where you want it and firm where you need it – all at once. It's the comfort you crave, the support your back needs. Plus, 1,500+ open airways help dissipate body heat rather than trapping it, so you don't sleep hot.It all started in 1989 when two engineer brothers, Tony and Terry Pearce, set out with a mission to invent technology and create local jobs that meaningfully improve the lives of everyone involved. Over the last 30+ years, the Brothers Pearce have revolutionized the comfort industry by innovating various No Pressure® cushioning materials used in everything from wheelchairs and critical care hospital beds to sporting goods and high-end mattresses. Then, in September of 2015, they successfully launched The No-Compromise Purple® Mattress on Kickstarter, and it's been uphill from there — continually inventing, improving, and creating ways to make the world a more comfortable place.

Founded in 2015
Lehi, Utah, USA
1.2K employees (115 in marketing)
52% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
5.5M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
44.2%
Direct
44.3%
Referral
5.5%
Social
2.5%
Paid
3.3%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
91 (7% of company)
Median Career Experience
15.5 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$63M
Last Raise
$61M
Post IPO Equity, 3 years ago

Funding History

  • Feb 2023
    Post IPO Equity • $61M
  • Jan 2021
    Post IPO Equity
  • Oct 2016
    Equity Crowdfunding • $2M

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