Responsibilities

• social media strategy: defining the right media strategy for each channel. They measure the performance of their actions and adjust their strategy accordingly;
• monitoring and analysis: this is an important part of the job, and involves keeping an eye on what’s happening on the networks. They analyse trends, buzz and new developments. They also have to keep an eye on what the competition is up to;
• content production : the role of the content producer is to create content, but also to ensure its quality;
• Moderation: manages exchanges and ensures that the content published is in line with the company’s editorial policy;
• animating the community: information flows are large and volatile. It is therefore necessary to constantly attract the audience’s attention in order to keep it;
• reporting : reporting on results and performance to their superior.
• The social media manager is also primarily responsible for any partnerships with independent content creators. We’re talking about influencers and celebrities.