Responsibilities

• Social Strategy, Publishing & SME Leadership - Serve as Mile Marker’s go-to expert on social platform specifications, publishing mechanics, formats, and algorithm updates—with specialized, high-level mastery of TikTok and legacy channels (Meta, LinkedIn, YouTube, X). - Act as the primary administrator and power user for Sprout Social, managing editorial calendars, scheduling and publishing final assets, setting up social listening queries, and pulling channel performance reports. - Partner daily with internal Biddable (Paid Social/Search) teams to align organic content schedules with paid promotion, ensure proper tracking/tagging, and advise on organic post boosting and paid amplification strategies. - Build actionable social distribution playbooks and framework guidelines to ensure content is published at optimal times, in the correct formats, and aligned with platform best practices. - Monitor published organic content and brand channels, establish comment moderation and escalation workflows for sensitive topics, and ensure all publishing adheres to regulatory or compliance guidelines. - Utilize Sprout Social and native platform tools to monitor brand sentiment, audience conversation, and campaign benchmarks, translating platform data into actionable insights for client teams.
• Media Planning & Operations Support - Participate in the media planning process for top-tier clients, helping build tactical plans, digital strategies, and client presentations. - Assist with day-to-day planning, performance tracking, budget monitoring, and reconciliation for integrated media activities. - Conduct post-campaign analysis using Excel/Google Sheets and platform analytics to evaluate cross-channel performance and offer strategic recommendations. - Maintain operational relationships with digital publishers, adtech vendors, and platform representatives to explore new ad formats and platform capabilities.

Requirements

• 5+ years of dedicated digital and social media experience in an agency, brand, or media environment.
• Proven SME-level knowledge of TikTok and Sprout Social (specifically around scheduling, publishing, social listening, workflows, and analytics modules).
• Demonstrated experience managing content distribution workflows and editorial calendars across multiple channels without needing handholding.
• Strong experience partnering directly with biddable/paid social media teams to coordinate paid amplification, post boosting, and integrated performance tracking.
• Experience in client service or project management, with a track record of presenting performance insights clearly to stakeholders and navigating integrated teams.
• Strong analytical capability with proficiency in Excel/Google Sheets and social data extraction (interpreting post metrics, engagement trends, and distribution performance).
• Obsessive attention to detail with high organizational standards for digital operations and scheduling accuracy.
• Bachelor’s degree in Marketing, Communications, Business, or related practical experience.