Email Marketing & Growth Specialist
NextGen Coding Company
New York City, NY (Remote)
In-housePart-timeMid level5+ years exp.
2 days ago
Temporary-Sr. Email Marketing Manager
Seattle, WA (On-site)
$90K/yr – $145K/yrSenior Level7+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the end-to-end email lifecycle for a fashion e-commerce brand, aligning content, segmentation, and testing with merchandising and analytics to move guests from awareness to activation.
- Own lifecycle strategy and guest segmentation to drive engagement and conversion.
- Lead cross-functional email programs with merchandising for growth and traffic.
- Manage a team of Email Specialists with KPI ownership and compliance across GDPR/CAN-SPAM.
Job Description
Responsibilities
- Direct and oversee all phases of email campaign development from ideation through deployment.
- Lead, develop and execute the overall marketing strategies designed to support the customer journey, our broader business goals, and our brand values.
- Own the customer lifecycle email strategy and ideate compelling content with each guest segment in mind.
- Work cross-functionally with our merchandising team to execute against a shared strategy aimed at engagement, inspirational content, qualified traffic and ultimately meeting business goals.
- Ownership and strong understanding of key performance indicators for email/SMS, while consistently staying abreast of trends and emerging technologies to foster innovation
- Ensure campaigns are launched on-time and accurately and reviewed with all internal stakeholders
- Develop advanced audience segmentation strategies to deliver growth, offer personalized and relevant messaging and drive strong performance
- Execute testing initiatives across campaigns including send time testing, A/B testing, subject lines, CTA’s and creative variations to improve performance
- Use data & insights to identify actionable recommendations and optimizations
- Oversee team of Email Specialist(s) dedicated to daily email operations and reporting
Requirements
- Minimum of 7 years Email Marketing experience managing large-scale content emails and automated campaigns to various customer segments
- Experience with SMS preferred
- Previous Retail and E-commerce experience required with fashion industry experience a strong plus
- Experience collaborating with a wide variety of teams including merchandising, business analytics and creative teams; comfortable giving directional input on email campaigns
- Strong knowledge of email analytics tools and the ability to interpret data to make data-driven decisions (Adobe Analytics a plus)
- High degree of proficiency with email marketing platforms (Klaviyo preferred)
- Proficient in Microsoft Office, Adobe Creative Suite, Smartsheet, and Figma
- Experience in executing A/B tests and thorough analysis of results
- Proficient with BI/reporting tools analyzing guest data in an e-commerce environment
- Ability to build complex triggered, multi-stage email nurture journeys
Preferred
- Experience with SMS preferred
- Previous Retail and E-commerce experience required with fashion industry experience a strong plus
- Strong knowledge of email analytics tools and the ability to interpret data to make data-driven decisions (Adobe Analytics a plus)
- High degree of proficiency with email marketing platforms (Klaviyo preferred)
- Experience in executing A/B tests and thorough analysis of results
- Proficient with BI/reporting tools analyzing guest data in an e-commerce environment
- Ability to build complex triggered, multi-stage email nurture journeys
- Excellent verbal, written and interpersonal communication skills
- Ability to embrace change, seek additional learning, and keep abreast of new technology
- Strong analytical, presentation, project management, and planning skills
Tommy Bahama
30 + years ago, our founders started a brand based on the refined, unhurried attitude of coastal life. To our guests, Tommy Bahama soon became synonymous with laid-back style and the concept of living the Island Life.What started as a causal, upscale menswear collection quickly evolved into a unique luxury lifestyle brand. The Tommy Bahama offering has grown to include both men’s and women’s apparel, home and beach goods, and a thriving restaurant and bar business. Everything that bears the Tommy Bahama name is created with an unwavering eye towards quality.More than ever, our focus is on taking our guests someplace great — through exceptional service, upscale products, and delicious food and drinks. Maintaining our unique point of view requires a diverse team that includes apparel designers, e-commerce and technology experts, manufacturing and operations, and, of course, retail and hospitality professionals. We would love to have you share your talents with us!Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama stores worldwide, with 16 of those locations offering a Tommy Bahama restaurant & bar. Tommy Bahama products are also available at the country’s finest retailers, including Nordstrom and other specialty retailers and TommyBahama.com ships to over 100 countries. Additional stores will be opening this year. More information, please visit www.tommybahama.com.
