Responsibilities

• Create and publish social-first content, including short-form videos, photo galleries, graphics, and captions across HOT ROD social platforms
• Capture, edit, and produce engaging photo and video content using industry-standard multimedia tools
• Attend automotive events, races, and industry gatherings to deliver real-time social coverage and create compelling on-site content
• Collaborate with editorial, marketing, and audience development teams to execute social campaigns supporting HOT ROD initiatives, branded partnerships, and key industry events
• Monitor emerging social media trends, platform updates, and audience engagement strategies to maximize content performance
• Analyze social performance metrics and contribute to reporting efforts, providing actionable insights on audience growth and engagement
• Maintain HOT ROD's distinctive voice, editorial standards, and leadership position within the automotive media landscape
• Identify opportunities to grow audience engagement and strengthen community connections across social channels

Requirements

• 3+ years of experience in social media, digital content creation, audience engagement, or a related field, preferably within media, publishing, or automotive-focused organizations
• Strong understanding of social media platforms, content trends, and audience engagement best practices
• Demonstrated passion for automotive culture, performance vehicles, motorsports, and enthusiast communities
• Experience with photography, videography, video editing, and social-first content production
• Strong copywriting, storytelling, and content packaging skills tailored to digital and social audiences
• Familiarity with social analytics tools, reporting processes, and performance measurement preferred
• Ability to work independently, prioritize multiple projects, and thrive in a fast-paced environment
• Professional presence and strong communication skills while representing a highly visible automotive media brand
• Fully remote position

Preferred

• Familiarity with social analytics tools, reporting processes, and performance measurement preferred