Responsibilities

• Develop, design and manage strategic content calendars based on each client’s goals, audience, brand voice, campaigns and business priorities.
• Write captions, hooks, calls to action, campaign messaging and platform-specific copy.
• Schedule, publish and quality-check content across Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and other relevant platforms.
• Adapt content for the audience and behavior of each platform rather than duplicating the same post everywhere.
• Identify opportunities for recurring content series, brand storytelling, thought leadership, audience engagement and campaign development.
• Monitor platform updates, social search behavior, emerging formats, creator trends and shifts in audience expectations.
• Recommend new ideas that help client accounts remain relevant, distinctive and effective.
• Maintain strong attention to detail across copy, links, tags, formatting, publishing dates and brand consistency.
• Manage Instagram communities for assigned client accounts.
• Monitor and respond to comments, direct messages, mentions, tags and audience conversations.

Requirements

• At least three years of professional experience in social media management, email marketing, digital marketing, content marketing or a closely related field.
• Experience managing social media or email marketing for multiple brands, businesses or client accounts.
• Strong working knowledge of Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and short-form social content.
• Experience planning and executing email campaigns, newsletters, promotional campaigns, nurture sequences or automated flows.
• Excellent writing, editing and proofreading skills.
• Ability to write in distinct brand voices across different industries and audiences.
• Strong understanding of storytelling, hooks, calls to action, campaign messaging and audience behavior.
• Experience creating and maintaining social media and email marketing calendars.
• Demonstrated awareness of current platform trends, visual styles, creator formats and content behavior.
• Ability to evaluate trends critically and determine whether they are relevant to a brand.

Preferred

• Agency experience is strongly preferred.