Responsibilities

• Develop and execute social media strategies for Anakeesta and other properties
• Build and manage monthly content calendars aligned with campaigns, events, and seasonal priorities
• Identify trends, opportunities, and platform innovations to keep our brands fresh and relevant
• Oversee daily posting across all social platforms including Instagram, Facebook, and TikTok
• Capture and create content on-site including photo, video, and real-time storytelling
• Collaborate with internal photographer and videographer to produce high-quality content
• Ensure individual brand voices and visual consistency across both properties
• Manage community engagement including comments and messages in a timely and brand-aligned way
• Monitor sentiment and provide insights to leadership
• Lead influencer outreach and relationship management

Requirements

• 3-5+ years of experience in social media management or digital marketing
• Experience working with consumer-facing brands, preferably in hospitality, tourism, or lifestyle
• Proven track record of growing and engaging social media audiences
• Experience creating and editing content using mobile devices and editing tools
• Familiarity with social media management and analytics tools
• Experience coordinating influencer campaigns and partnerships
• Bachelor’s degree in marketing, communications, or a related field preferred but not required
• Ability to work on-site regularly in Gatlinburg and Pigeon Forge and attend events as needed

Benefits

• Competitive pay, starting at $65k
• Paid time off
• Medical, dental, and vision insurance
• Life insurance
• 401(k)
• Free admission for employees and their immediate family
• Employee discounts on food and merchandise
• Generous pass exchange program with area attractions