Temporary Marketing & Communications Manager

Responsibilities

• Position the organization as the preeminent organization for girls and young women grades K-12 among key target audiences
• Cultivate and steward strong external relationships with industry professionals and vendors
• Develop compelling brand and data-driven stories and consumer campaigns that resonate with target audiences
• Drive brand development and storytelling across channels
• Build a broad understanding of the Girl Scouts program in order to demonstrate expertise with the media
• Understand and interpret how Girl Scouts benefits girls and address this knowledge in marketing, events, brand and communications strategies
• Identify and pursue opportunities for collaboration with other organizations and individuals as related to marketing, events, brand and communications strategies
• Utilize expertise and experience to manage, oversee, and align consistent and cohesive GSGLA messaging both internally and externally; and maintain alignment with the GSUSA brand voice
• Support Sr. Director of Marketing and Communications and Sr. Manager of Marketing and Communications in developing, managing and executing annual strategic marketing and communications plans for GSGLA to span across all media (traditional/print, digital and broadcast) and reach appropriate target audiences, based upon specific performance goals
• Evaluate the success of various strategies and provide and implement recommendations for improvement

Requirements

• Bachelor’s degree, preferably in communications, marketing, journalism, public relations or related field
• Minimum of 5 years demonstrated, progressive experience in marketing, advertising, digital communications, graphic design, writing and communications
• High proficiency in social media platforms (Facebook, Instagram, LinkedIn, etc.)
• High proficiency in Adobe Creative Suite
• High proficiency in Microsoft Office applications
• Proficient in Adobe Experience Manager (or similar), HTML and web development/maintenance skills
• Experience with Salesforce Marketing Cloud, MailChimp, Google Analytics (or similar applications) a plus
• Excellent business acumen and broad experience/understanding of all facets of marketing and communication
• Outstanding editing, proofreading and written and oral communication skills; proficiency in copywriting
• Proven ability to successfully handle multiple projects and meet critical deadlines