ASPCA

Temporary Adoptions Marketing Specialist

USA (Hybrid)

$30/hr – $35/hrIntern/New GradPart time

Posted 2 days ago

Job Summary

Own the planning and execution of adoptable equine marketing initiatives, from asset capture and listing creation to promotional testing and cross-team coordination.

  • Capture photo and video assets of adoptable equines and coordinate with photographers and videographers
  • Develop promotional plans, track results, identify trends, and improve future promotions
  • Coordinate with internal marketing teams and support on-site adoption processes

Job Description

Responsibilities

  • This temporary role is responsible for creating materials and executing marketing efforts related to our adoptable equines and general program promotions.
  • The Temporary Adoptions Marketing Specialist reports directly to the Director, ASPCA Right Horse Program and has no direct reports.
  • Marketing of ETAC equines:
  • Capture photo and video assets of adoptable equines and coordinate with hired photographers and on-site videographers to obtain assets between shoots as needed
  • Attend weekly rounds meetings, access records and compile equine health and behavioral information for adoption listings and adoption conversations
  • Edit video clips into short, simple videos to promote adoptable equines
  • Create listings for adoptable equines by developing ad copy and editing photos/videos as applicable and then review and update as needed on a weekly basis on myrighthorse.org
  • Develop promotional plans with defined variables to be tested, track and interpret the results, identify trends, and make recommendations to improve future promotions
  • Track data and results for adoptable equine listings and promotional plans to identify best practices and trends
  • Coordinate with internal marketing teams

Requirements

  • Ability to access and prioritize available information on adoptable equines and synthesize it into clear, concise language
  • Proficient in developing and executing written communications and can adapt to ASPCA style guides and tone
  • Proficient at capturing photos of equines using a DSLR camera – editing and videography experience preferred
  • Understanding of basic data tracking and marketing metrics
  • Ability to work across teams in a demanding, fast-paced environment
  • Experience in social media engagement and marketing in a professional environment required
  • Basic knowledge of equines, the equine industry, equine husbandry, disciplines, equine sales or rehoming best practices and terms required
  • Understanding of different disciplines, trends and consumer motivations in the equine industry
  • Knowledge of Excel, Airtable and similar, as well as photo and video editing platforms
  • Language

Preferred

  • Spanish is a plus
  • videography experience preferred

ASPCA

The ASPCA (The American Society for the Prevention of Cruelty to Animals) is the first animal welfare organization established in North America and serves as the nation’s leading voice for animals. The organization’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA provides local and national leadership in three key areas: protecting and rescuing animals from crisis, assisting animals in communities and advancing legal protection for animals.The ASPCA was founded by Henry Bergh in 1866 on the belief that animals are entitled to kind and respectful treatment at the hands of humans, and must be protected under the law. Headquartered in New York City, the ASPCA maintains a full-service animal hospital, spay/neuter clinic, rehabilitation center for canine victims of cruelty, kitten nursery and adoption facility. In addition, the ASPCA announced a groundbreaking anti-cruelty partnership with the New York Police Department in 2013, which has resulted in a record-breaking number of arrests and animals’ lives saved. The ASPCA also operates programs and services that extend nationwide, including a Field Investigation and Response team that rescues animal victims of natural and man-made disasters, a fully-subsidized spay/neuter clinic in Los Angeles, a Behavioral Rehabilitation Center for fearful, under-socialized dogs, and a 24-hour, 365-day Animal Poison Control Center that provides pet owners and veterinarians with live, on-call assistance related to toxic products and substances. In 2015, the ASPCA acquired Humane Alliance, the nation’s leading training and education organization focusing on high-quality, high-volume spay/neuter. The ASPCA is a privately funded 501(c)(3) not-for-profit organization supported by more than 2 million animal advocates across the country.

New York, New York, USA
1.4K employees (64 in marketing)
www.aspca.org

Salaries

Posted range

$30/hr – $35/hr

Taken straight from the job posting.

The middle of this range ($68K) is in line with the median base salary for Marketing Specialist roles in the United States ($70K).

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 776 salaries.

See all Marketing Specialist salariesSee more Marketing Specialist jobs
See all ASPCA salaries

Funding

Total Funding
$200K
Last Raise
Grant, 3 years ago

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$301.1K
Traffic Source Mix
Search
42.1%
Direct
40.7%
Referral
11.1%
Social
4.1%
Paid
1.8%

Headcount Trend

Current headcount: ~1.4K