Responsibilities

• Cross Channel Support (avg 5 hours/week)
• Assist with recurring and ad hoc reporting requests across all digital marketing channels, ensuring data accuracy and timely delivery
• Coordinate with internal teams (merchandising, CRM, and creative) to gather campaign inputs and align on priorities
• Paid Search & Feed (avg 10 hours/week)
• Own execution of Google/Microsoft campaign launch, including writting copy for approval, upload creative assets, build keywords targeting/audience/search signals
• Support day-to-day optimization such as keyword negating, landing page optimization, search reports for keyword mining and non-brand expansion, assets report for new creative direction/brief and performance optimization
• Support streamlining monitoring Google ad account, Paid Channel catalogs (such as, Google Merchant Center) health score, submit error fixing tickets & tracking completion
• Support execution in product feed QA & optimization tasks, including collecting channel optimization request
• Paid Social (avg 20 hours/week)
• Own end-to-end execution of paid social campaigns across platforms (Meta, TikTok, Reddit, Snapchat, Pinterest, etc.), including campaign setup, QA, launch, and optimization

Requirements

• Proven experience in execution and management across major ad platforms, including Google, Meta, TikTok
• Working knowledge of campaign setup, optimization, and reporting in Excel (and Looker dashboard, but not necessary)
• Comfortable with Excel or Google Sheets: pivot tables, xlookup, formula creation with copilot
• Highly analytical with strong attention to detail
• Able to manage multiple priorities in a fast-paced environment

Preferred

• Affiliate & Display platform experience (good to have, but not a must)