TEMP - Director, Digital Marketing at Bertelsmann-Jobs | Nashville, TN | $90K/yr – $119K/yr

TEMP - Director, Digital Marketing

Nashville, TN (Hybrid)

$90K/yr – $119K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own and lead Nashville digital marketing strategy with cross-functional alignment, owning social platforms, partner relationships, and fan-first CRM while safeguarding data and privacy.

Strategic ownership: national territory planning, audience growth, and channel mix across Meta, TikTok, Snapchat, Discord, and emerging platforms.
Team and governance: lead and develop the digital marketing team, integrate with marketing and streaming colleagues, escalate for artist-driven Nashville projects.
Data-driven fan marketing: GDPR-compliant CRM, data capture, direct-to-fan programs, and website/landing-page governance.

Job Description

Responsibilities - Strategic digital marketing leadership for Nashville recorded music. - Team leadership and development for a growing team. - Social media and connected platform strategy and innovation, including: social gaming, fanclubbing and new tech. - With the biz dev team, manage partner relationships across Meta platforms, TikTok, Snapchat, Discord and other connected platforms. - Individual campaign successes and holistic territory thinking and planning. - CRM, data capture, fan-to-fan, and direct-to-fan marketing, including GDPR and data protection compliance. - Website and landing page management including GDPR and data protection compliance. - Manage the tools and systems BMG has available for digital marketing. - Be the point of escalation for artists, their management and internal stakeholders for Nashville projects. - Represent BMG’s core values. - Integrate with marketing and streaming colleagues.