Responsibilities

• Build, test, and deploy email and SMS campaigns and multi-step member journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio).
• Translate campaign requirements into technical execution, including audience segmentation, dynamic content, and automation logic.
• Perform end-to-end QA to ensure accuracy across targeting, personalization, links, and tracking.
• Support the development and maintenance of automated workflows and triggered campaigns.
• Partner with marketing managers, analytics, and Salesforce teams to ensure campaigns are executed accurately and on time.
• Maintain campaign tracking standards, including UTM tagging and platform-level tracking consistency.
• Assist in monitoring campaign performance and support test-and-learn initiatives to improve engagement and conversion.
• Support day-to-day Marketing Cloud operations, including data quality checks, subscriber management, and campaign setup.
• Marketing Operations & Optimization (Secondary Focus):
• - Assist with vendor coordination, including tracking requests, issues, and follow-ups.

Requirements

• Bachelor’s degree and/or equivalent work experience (required).
• 2–3+ years of experience in marketing automation, campaign operations, or marketing technology roles.
• Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio).
• Working knowledge of SQL, HTML, and/or AMPscript.
• Experience building and deploying email and SMS campaigns, including basic journey orchestration.
• Understanding of campaign execution workflows, QA processes, and marketing operations best practices.
• Strong attention to detail and ability to manage multiple campaigns and deadlines.
• Comfort working cross-functionally with marketing, analytics, and technical teams.
• Curiosity and willingness to explore new tools, including AI-driven solutions.
• Strong problem-solving, organizational, and communication skills.

Preferred

• Experience with Marketing Cloud integrations (APIs, FTP, MC Connect, SSJS).
• Familiarity with deliverability best practices and inbox monitoring.
• Experience with campaign performance reporting and optimization.
• Exposure to AI tools or automation workflows that improve marketing efficiency.
• Experience in healthcare, insurance, or B2B2C environments.

Benefits

• Zelis’ full-time associates are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.