Technical SEO Analyst – Senior Associate

Responsibilities

• Lead recurring technical SEO audits across multiple LOB web properties; synthesize findings into a prioritized roadmap/backlog with impact sizing, effort, dependencies, and risk.
• Communicate insights clearly to LOB stakeholders through readouts, working sessions, and concise executive-ready updates; align on owners, timelines, and success metrics.
• Partner on execution by turning recommendations into implementable requirements (user stories, acceptance criteria, QA checklists) and coordinating delivery across Product/Engineering/Content teams.
• Diagnose and resolve crawlability/indexation issues (robots directives, sitemaps, redirects, canonicals, duplication, internal linking, parameters/faceted navigation, pagination, rendering considerations).
• Develop and maintain structured data strategy (JSON-LD) aligned to page intent; monitor and remediate rich result eligibility, errors, and warnings.
• Partner with engineering to improve performance and Core Web Vitals (LCP/INP/CLS) using lab and field data; publish repeatable guidance for templates and shared components.
• Advance AEO readiness by improving “answerability” and machine-readable signals (clear page structures, entity-first patterns, metadata hygiene, structured data, freshness) and supporting measurement approaches where available.
• Support major site changes (template refactors, migrations, URL changes) with test plans, redirect strategies, and post-launch monitoring.
• Contribute to enterprise standards, playbooks, and governance to enable “SEO by default” across teams.

Requirements

• 5+ years of experience in technical SEO with measurable impact on medium-to-large websites.
• Strong understanding of how search engines crawl, render, and index; strong grasp of technical fundamentals (HTTP status codes, redirects, canonicals, robots, sitemaps, duplication, internal linking).
• Demonstrated ability to communicate technical findings to non-technical audiences, influence prioritization, and drive cross-team execution.
• Hands-on experience with common SEO and performance toolsets.
• Working knowledge of modern web concepts (HTML/CSS/JavaScript fundamentals, templating/components, performance basics) and comfort partnering with engineers.

Preferred

• Experience operating in a large, matrixed enterprise supporting multiple business units.
• Exposure to AEO / AI search efforts (answer engine optimization, entity-based optimization, structured data expansion, AI referral/visibility monitoring).
• Familiarity with log analysis and/or SQL/Python for monitoring and diagnostics.
• Experience in regulated industries and working effectively with risk, legal, and compliance stakeholders.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.