Senior SEO & GEO Lead

Responsibilities

• Develop Strategy with Leadership
• Partner with the Director of Marketing and CEO to develop and continually refine MMM’s SEO/GEO strategy.
• Identify the keywords, topics, and AI prompts that influence healthcare buyers’ decisions.
• Build a prioritized roadmap with clear owners, deadlines, and performance targets.
• Bring leadership proactive recommendations supported by research, competitive intelligence, and results.
• Stay Ahead of AI and Search Changes
• Continuously explore developments in AI search, generative engines, search algorithms, and buyer behavior.
• Actively use and evaluate AI tools, studying how they discover, describe, cite, and recommend providers.
• Identify emerging opportunities early and determine which deserve testing.
• Translate new learning into practical changes each week.

Requirements

• 3+ years of hands-on SEO experience with demonstrated improvements in competitive rankings and qualified organic leads.
• Demonstrated enthusiasm for AI through active experimentation, independent projects, ongoing learning, or measurable business applications.
• Practical experience with GEO, AI search visibility, and structured testing.
• Strong understanding of technical SEO, content strategy, on-page optimization, and authority building.
• Proficiency with Google Analytics, Google Search Console, and SEO research and reporting tools.
• Experience coordinating agencies, consultants, and website developers.
• Strong analytical, communication, project management, and follow-through skills.
• The Mindset We Need: Obsessed with AI: You explore new developments because you want to understand what is possible, without waiting for an assignment.
• The Mindset We Need: Fast learner: You quickly turn unfamiliar concepts into useful experiments and recommendations.
• The Mindset We Need: Competitive: You study who is winning, understand why, and pursue opportunities to outperform them.

Preferred

• Healthcare, B2B services, or staffing experience preferred.

Benefits

• 401(k)
• Paid time off
• Parental leave
• Referral program