Technical Product Marketing Manager (TPMM)

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own cross org launch orchestration for complex protocol updates, translate technical changes into developer facing narratives, and run the social and media cadence to land launches on time.

  • Growth Infrastructure: Establish the launch playbook, coordinate multi organization milestones, and ensure cross team alignment across Anza, foundations, and ecosystem partners.
  • Messaging & Narrative: Convert consensus changes into messaging for validators and developers, write launch posts and explainers, and maintain narrative consistency across touchpoints.
  • Social & Media: Own Anza’s X presence and media coordination with crypto outlets and the Solana Foundation to amplify engineering wins and launch momentum.

Job Description

Responsibilities

  • Major Launch Coordination: Own end-to-end coordination for Anza's most consequential 2026 launches; Alpenglow's path to mainnet, MCP's initial release, IBRL milestones, and the validator-facing rollout of changes like SIMD-0123 (Block Revenue Distribution). Drive narrative development, content production, spokesperson selection, timing, and channel strategy across Anza, the Solana Foundation, and ecosystem partners.
  • Release Management: Drive the marketing motion for the Agave release cycle, including the upcoming 4.2 release and the parallel stable/beta tracks. Determine what gets highlighted, who speaks to what, when announcements drop, and how the story unfolds across our blog, social, GitHub release notes, technical documentation, and press. Build a repeatable release playbook so future releases ship with consistent quality and momentum.
  • Technical Content and Positioning: Translate consensus changes (Alpenglow, MCP), networking and execution improvements (XDP, direct mapping, block limit increases), and operator/developer experience work (scheduler bindings, rent reduction, larger transaction sizes) into clear messaging for validators, developers, and the broader ecosystem. Write and edit launch posts, deep-dive explainers, and supporting collateral.
  • Social and Channel Ownership: Manage Anza's X (Twitter) presence end-to-end, setting editorial direction, drafting and scheduling posts, amplifying engineering wins, coordinating launch-day social rollouts, and engaging directly with the validator, developer, and broader Solana community. Treat the account as a primary surface for Anza's voice, not an afterthought.
  • Media and Foundation Coordination: Build relationships with crypto and infrastructure media and coordinate closely with the Solana Foundation on joint narrative, event timing, and media strategy across major milestones.
  • Project Management: Own the operational backbone of Anza's marketing and communications motion, running content calendars, tracking cross-team alignment on launches, coordinating review cycles, and managing the dependencies and timelines that keep external rollouts on track. You will be the person making sure the surrounding communications, content, and partner coordination land on time and in sync without becoming a tax on the engineers doing the work.
  • Messaging and Narrative: Develop messaging frameworks and positioning for Agave and Anza's broader product surface, and ensure narrative consistency across all external touchpoints — from GitHub release notes to mainstage conference keynotes.

Requirements

  • Background: A former engineer who moved into marketing, or several years of hardcore technical marketing in infrastructure, developer tools, distributed systems, or protocol-level crypto. Traditional consumer or B2B SaaS PMM backgrounds are not a fit for this role.

Preferred

  • Existing relationships with crypto/infrastructure media or developer communities.
  • Experience coordinating launches across multiple independent organizations (foundations, client teams, ecosystem partners).
  • Active participation in Bitcoin/Ethereum/Solana projects or the open-source community.

Benefits

  • Why Join Anza? We offer a dynamic, fast-paced environment where innovation and problem-solving are at the heart of everything we do. Here, your work will have a direct impact on how blockchain infrastructure is built, communicated, and adopted, contributing to the foundation of decentralized applications worldwide.
Anza logo

Anza

Anza is the leading Solana-focused software development firm, building resilient, elegant, and impactful protocols.

Anza, California, USA
49 employees (4 in marketing)

Traffic Signals

Monthly Visitors
37.5K
Traffic Source Mix
Search
34.7%
Direct
47.7%
Referral
12.5%
Social
3.5%
Paid
1.3%

Headcount Trend

Current headcount: ~50

Marketing Team

Marketing Team Size
2 (4% of company)