Technical Director, Digital Marketing

Indiana, PA (Hybrid)

$80K/yr – $120K/yrSenior Level7+ years expFull time

Posted 5 hrs ago

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Job Summary

Own and drive multi platform web development and analytics efforts, including building sites in MODX/WordPress/Shopify, setting up conversion tracking and martech integrations, maintaining hosting and DNS, and collaborating with IT and reporting teams to investigate traffic anomalies.

Lead site launches and QA across platforms
Own analytics, tagging, and ad-tracking workflows

Job Description

Responsibilities

Build and launch websites in MODX (80%), WordPress (10%), Shopify (10%), plus the occasional basic site in Squarespace. (designs and content are provided).
QA test every form, feature, and device breakpoint.
Set up analytics, tags, and conversion tracking.
Maintain hosting, troubleshoot issues, and update existing/legacy sites.
Handle technical setup for websites and ad campaigns: conversion tracking, remarketing, account linking.
Setup and troubleshoot analytics and martech integrations (lead tracking, Mailchimp, HubSpot, GA4, GTM, Matomo).
Ability to read and understand data and reports for ad campaign platforms (Google Ads, Meta Ads, LinkedIn, etc).
Assist our reporting team with detective work on traffic spikes, or other abnormalities.
Domains, DNS, and registrar management.
Liaise with external IT teams when needed.

Requirements

7+ years of professional web development (MODX/WordPress preferred, or willingness to learn MODX fast).
E-commerce experience with shopping cart systems such as Shopify, WooCommerce, Lightspeed, and payment gateways like Stripe, PayPal, Moneris.
Hands-on experience with reports from online campaigns on a variety of ad platforms
Solid understanding of website analytics/tracking, DNS records, domains, hosting, backups, and security measures.
Comfortable with internal IT tasks: MacBook setup, Google Workspace admin, software installs.
A proven ability to tackle messy problems and find solutions.
Strong communication skills—able to explain technical things in plain English.
Curiosity, independence, and the drive to take ownership.
Education: Relevant College/University diploma/degree
Industry certifications (Google, Meta, etc.)

Preferred

Wrestled with legacy websites without breaking them.
Integrated or tested new software tools in a team setting.
Knowledge in other ad platforms (Meta, LinkedIn, etc.)

Benefits

Monthly cell phone credit (in-lieu of company phone for client calls during remote days)
Negotiable vacation days and health spending account (get more of what you value most)
Casual dress (Flannel shirt? Graphic tee? Korean fashion runway? Go for it!)
$500/year company money to donate to a charity
Education fund (workshops, courses)
Fun team lunches, outings, conferences, etc.

Twin Creek Media Inc.

5.0 Glassdoor

Twin Creek Media - Your marketing partner for measurable growth. Hello! We'd like to join your team.After a decade and 100s of projects, we’ve talked with a lot of business owners and managers about their marketing challenges. Often they don’t have all the people they need on staff to accomplish their business goals. And hiring a bunch of new people is risky and expensive. Strategy, design, programming, social media management, advertising, photography, video production, creative writing, analysis... the job roles go on and on.... and that’s where we can help.Twin Creek Media brings a group of talented people, fresh ideas, and lots of experience to the table. Plug us in– it’s almost like we’re your marketing department across the road.

Founded in 2004

Kelowna, British Columbia, CAN

14 employees (6 in marketing)

www.twincreekmedia.com

1% recommend to a friend